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2021: another year raising the product marketing standard
Dec 31, 2021
Article
How to do Customer Segmentation, With Tamara Grominsky, VP, Product Marketing at Kajabi
Oct 12, 2023
Podcast Episode
How to transition from marketing to product marketing
Jan 18, 2022
Article
Skyrocket your product marketing value with Misunderstood
Apr 19, 2022
Article
200 - LIVE at Harvard Business School: Startup Marketing Strategies
Oct 12, 2023
Podcast Episode
How do PMM leaders view their team and company structure?
Jan 26, 2022
Article
Which product marketing skills do recruiters value most?
Apr 13, 2021
Article
Product marketing skills to take you to the top
Jan 06, 2021
Article
Transitioning into a product marketing career: experiences and lessons learned
May 12, 2022
Article

Latest Content

200 - LIVE at Harvard Business School: Startup Marketing Strategies
Oct 12, 2023
Podcast Episode
How to do Customer Segmentation, With Tamara Grominsky, VP, Product Marketing at Kajabi
Oct 12, 2023
Podcast Episode
CRASH COURSE: Customer Segmentation -
Feb 16, 2023
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Product Marketing Spotlight Series: Tamara Grominsky
Jun 28, 2022
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4 Ways To Sleuth Your Competitor's Customer Segments
Jun 28, 2022
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Transitioning into a product marketing career: experiences and lessons learned
May 12, 2022
Article
Skyrocket your product marketing value with Misunderstood
Apr 19, 2022
Article
Product Marketing Spotlight Series: Tamara Grominsky
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4 Ways To Sleuth Your Competitor's Customer Segments
Mar 28, 2022
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How to MAP your best customers
Mar 17, 2022
Article
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I build product marketing and growth teams that drive go-to-market strategy and revenue acceleration at SMB SaaS companies.

Do you want product marketing to be your company’s secret weapon? Are you struggling to explain the impact of PMM while also fighting for a seat at the table?

I truly believe that product marketing is the linchpin to sustainable business growth and, sadly, a function that is often misunderstood and under-utilized.

I help companies unlock this growth potential by identifying their winning segments, pricing model and product strategy. I also coach the next generation of product marketers and strategists to embrace a new philosophy to product marketing.

I’ve built repeatable and actionable frameworks that have allowed me to drive significant impact at these best-in-class SMB companies:

⭐ Yellow Pages - Developed and launched a new digital product and grew it from $0 to $17M in recurring revenue in 4 years
⭐ FreshBooks - Introduced product marketing fundamentals, frameworks and growth models to build the PMM function from the ground up
⭐ Unbounce - Led the company’s Conversion Intelligence strategy, including an overhaul of customer segmentation and pricing, which resulted in $52M in funding

Connect with me for more info on:

📢 Speaking - I am a top-rated speaker at product marketing, strategy and technology conferences across North America. My talks focus on the power of category creation, driving business growth with product marketing principles, and how to partner with AI to increase campaign performance.

📚 Product Marketing Alliance - As the Vancouver ambassador for the PMA, I connect our local community of product marketers and product managers to facilitate learning and conversation. I’m also a PMA Expert in Residence and teach the Product Marketing Core certification program. Get certified now! https://bit.ly/3fNZVuK

📈 Consulting - I help newly established product marketing teams define their mandate, build strategy and advocate for a seat at the table.

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