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Two decades of crafting transformative business strategies tailored for the digital landscape. A Search Marketing leader, with deep roots in digital analytics. Leads platform and product teams with experience in implementation, communication, trainings and maintained aligned roadmaps. Adept at forging cross-functional alliances across engineering, product development, and analytics within complex organizational structures, Tanu's career spans pivotal roles in agencies, consultancy, and client-centric environments. Her leadership has spanned regions, managing both internal teams and external vendors across North America, EMEA, and India. Starting her career in business journalism she transitioned into account management, progressively assuming roles of escalating responsibility, ultimately delving into P&L management and internal leadership.
Implemented and reported utilizing several Martech tools, specifically all four digital analytics platforms – Adobe Analytics, Google Analytics, Coremetrics and Webtrends. Worked in tag management systems such as Tealium, Ensighten, Google Tag Manager and Dynamic Tag Manager. Implemented and reported from SEO platforms such Brightedge, Conductor, and SEOClarity.
Beyond her professional purview, Tanu actively engages with the industry as a speaker, author, mentor, and esteemed judge at major digital marketing and digital analytics events. Her insights have been featured in various publications and podcasts, earning her recognition through diverse industry awards.
Not limited to her professional endeavors, Tanu dedicated her time to volunteer at Women@IBM NYC during her time at IBM and continues contributes her efforts to AWAKE, a non-profit organization focused on fostering women's empowerment.