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I am seasoned marketing leader and builder passionate about connecting your customers and products with unique positioning, messaging and GTM strategies to create awareness, accelerate revenue, and grow adoption.
I have engaged with Data, AI/Analytics, CX/Customer Service, and IT buyers and have designed and executed several category, product, and service launches to drive interest, consideration, adoption, retention, and advocacy.
I firmly believe customer buying cycles are self-driven, fluid, and demanding, and I have strived to develop a clear, consistent, and compelling product-market fit for them. I have ruthlessly prioritized taking a customer-first approach to create a unique value proposition and to set our offerings apart from our competition.
In an environment where customers wield growing buying power, I have a proven track record of producing meaningful messaging, content, and campaigns, while engaging customers through different channels, at each stage of their buying journey.
I have enabled marketing, sales, partner, and customer success teams to drive both PLG and PLS hybrid motions and help them understand the value of the product, how to communicate that to customers, and what outcomes it can drive.
Besides all things related to products and growth, I love getting to know different cultures, learning new skills, solving challenging problems, and staying active.
Areas of Expertise:
Business Domains: Product Marketing │ Go-to-Market Strategy │ Content Marketing │ Positioning and Messaging │ Marketing Campaigns & Demand generation | Partner Marketing │ Sales Enablement │ Product Launches │ Competitive Intelligence and Market Research │ Public Speaking │ Industry Analysts and Media Relations | Thought Leadership | Portfolio/Category Launches and Themes | Marketing Planning & Performance Metrics
Technology Domains: Artificial Intelligence | Conversational AI | Digital and Voice Assistants / Chatbots and Voice bots | CCaaS and Customer Experience | GPT, LLMs and Generative AI | Text Analytics | Data Management | DataOps and MLOps | Cloud Native Services | Business Intelligence and Analytics | Hybrid/Public/Private Cloud Deployments | Data & Analytics Architecture | Machine Translation, Speech Recognition and Speech Synthesis
Besides reaching out via LinkedIn, you can also follow me on Twitter @Tapan_Patel.