Taylor Sterling

Known for bringing incomparable energy, vision and structure to marketing teams that deliver significant results. Passionate about building brands with crisp, differentiated narratives, and designing data driven lead engines built to scale.

SKILLS:
− Brand, messaging and narrative development that establishes a distinct, crisp, and edgy position
− End-to-end B2B demand generation across all digital channels and in-person experiences
− Planning, aligning, and executing global and cross-functional marketing plans.
− Oversight and accountability for measurable growth and retention goals
− Deep understanding of executives and key buyers for enterprise and mid-market cloud & SaaS
− Aligning the organization to outcomes, clearly articulating the strategy, then consistently delivering

RESULTS:
− Achieved +10pt increase in unaided awareness and consideration with $60M global campaign
− Increased gross retention by 18pts with innovative subscription model
− Improved MQL to Opportunity conversion: 2% to 12% in 6 months
− Built a 30-day trial with nurture resulting in 3x lead conversion
− Doubled marketable contacts through retargeting and re-engaging non-responsive contacts.