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A Go-To-Market leader with fluency across automation strategy, execution, and best practices, I’m passionate about building operations functions that support the business mission, make a measurable difference in full-funnel conversions, and significantly impact bottom line revenue. I’m proud to say that over the last 14 years, I’ve consistently become established as the ‘go-to’ person at every organization I’ve worked at.
Operating at the nexus of data and creativity, I have a knack for optimizing content and approach. The teams I build are engaged, loyal, and effective -- they always demonstrate pride of ownership. I’m frequently referred to as the ‘backbone’ and having supported companies through major pivots in corporate strategy, I’m best known for my dependability and fast turnaround. Motivated by results, I love partnering with team leaders to scale their businesses.
My proven playbook includes:
-Leading go-to-market strategy to drive double-digit y/y growth and deliver critical net new revenue
-Building and leading demand generation, automation, operations, and digital marketing teams
-Building robust marketing and Sales Infrastructure
-Leading strategic data-driven nurture campaigns and effectively managing the sales funnel
-Maximizing spending across paid campaigns (SEM & SEO)
-Improving the quality of data and utilizing it to hone strategy, content, and campaigns and to maximize ROI
-Collaborating cross-functionally
-Establishing strong domain and market knowledge
Expertise includes:
-Full Funnel Opertinal Stratagy
-New revenue & digital marketing strategy
-Demand generation strategy
-MarTech & Salestech automation
-Social organic & paid marketing (SEM/SEO)
-Staff leadership & development
-Metrics, analytics & ROI
-Forecasting and pipeline management
-Integrated campaigns
-Account-based marketing (ABM)
-CRM & Salesforce automation
-B2B Marketing
-Email nurture programs
-Content & syndication strategy