Theresa Regli

Theresa Regli is a 26-year veteran of the information technology industry, with a particular focus on Media and Marketing Asset Management (aka Digital Asset Management or DAM) for the last seventeen years. As a consultant or fractional chief digital officer, she advises executives and technology project leads on Martech, DAM and broader digital strategy, data design, technology business cases, and vendor selection, and subsequently supports the sustainment of digital stewardship and best practices. She has led and developed marketing technology strategies for over 20% of the Fortune 500, including Unilever, Coca-Cola, General Mills, Shell, and Nestlé.

Over the course of her career Theresa has authored over 1000 pages of in-depth research on DAM, CMS, and MarTech vendors and tools, and she is the author of the definitive book on managing media and digital marketing assets, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice. She has presented keynotes in 18 countries over the last ten years, and is DAM industry liaison and guest lecturer in the digital media Master’s program at Kings College, London. She also serves on several Advisory Boards.

Theresa’s client base has also included: IKEA, Dyson, National Geographic, Madison Square Garden, Victoria’s Secret, the Academy of Motion Picture Sciences, UPS, Progressive Insurance, Chanel, Tourism Ireland, The UK National Trust, The British Museum, Net-a-Porter.com, Sesame Workshop, The U.S. Council on Foreign Relations, Lands’ End, and The New England Journal of Medicine.