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I am a professional digital marketer who has a proven track record with 10+ years experience across B2C and B2B roles, primarily focusing on B2B Demand Generation for Technology & Brand advertising for CPG, Finance, and Technology industries. I have excelled in strategic roles tying together marketing, sales, and product goals into objective, executable media plans across Display, Video, Content, Social, Search, ABM, and Affiliate programs. I have a keen understanding of all traditional and non-traditional media and obtain the analytical skills to successively measure integrated media plans both qualitatively and quantitatively.
I am very passionate about emerging media landscapes, new technologies and understanding how consumer insights influence buying behaviors.