My career started in digital marketing, working with small SEO-focused companies. I got a broad introduction to marketing from content writing, paid ads, email, SEO, CRO and partnership development. After spending several years living abroad, I fell in love with language learning and decided to work in the language learning industry. Now I'm the head of customer success at LingQ, where my focus is on driving increased onboarding, retention & free-to-paid metrics.