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The Urgency for Brands to Adopt Emerging Technology
Feb 15, 2023
Podcast Episode
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Thomas Webb (b.1991) is a London based new media artist that investigates unexplored applications of technologies as a method for visualising digital artwork in a physical space.

He is the CEO and Founder of Worldwide Webb.

Webb works with video game engines, custom-written physics applications and 3D rendering software to recreate themes inside the computer; Hand-building various electronic machines and inventions to re-interpret these virtual artworks into hyper-realistic four-dimensional artworks. Webb challenges the barrier between the viewer and technology used to display computer-generated artwork to create a seemingly technology-free consummation.

In 2019 he contributed to the group-show ‘link in bio’ at the Museum of Fine Arts, Leipzig, curated by Anika Meier. He showed a real-time emotion recognition neural net that recreates the viewer's facial expression in emojis. He presented a similar body of work for a larger installation in the atrium of Scope international contemporary art show in Miami Beach during Art Basel.

He has collaborated with Mercedes-Benz EQ, creating a two-part installation for the launch of their first electric vehicle. He juxtaposed two infinity mirrors; one is recreating viewers figures at the speed of an AI and the other at the rate of the human brain as a visual depiction of why car-based AI is beneficial. He also created a series of holograms that question traditional methods of advertising.

He is an artistic collaborator with fashion brand Valentino; Building multiple installations including a six-story monolith in Seoul, South Korea, a triptych motion tracking digital infinity mirror installation in Munich, an AI recognition installation during Art Basel Switzerland, and hologram installations in Tokyo, Japan and Dubai, UAE.

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