Tim Kreienkamp

Hi! My name is Tim and I’m in charge of data and machine learning at Adtriba.

With my team of highly dedicated and ambitious data scientists and engineers, we help companies increase marketing effectiveness, by showing them which channels and campaigns work, and which don’t. This leads to less wasted ad spend and increased growth - by spending on campaigns and channels that work. We do so by continuously pushing the boundaries of Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM.).

Having initially studied Business Administration, I soon became fascinated by the vast potential that lies in all the data that is collected these days. I knew, however, I needed to be better equipped to leverage this potential.

So after completing my studies in Maastricht, NL I took a leap of faith and did another Masters in Data Science in Barcelona. Soon after, I started at King. After a brief stint at German fintech Kreditech, I ended up at Adtriba, where I am now the Chief Data Scientist.

Professionally, I’m a big fan of automated and scalable solutions. One of my main objectives is to drive the Marketing Effectiveness domain away from project-based approaches to data product solutions.

Privately, I’m an omnivorous foodie, hobbie chef, avid traveler and dedicated gym rat.