Tobes Kelly

Ongoing project: Newsletter https://tobes.substack.com/
“Some Personal News” explores innovative, creative and high performing non-profit fundraising plays to ignite a predictable, scaleable revenue machine.

About me:
Track record of delivering record-breaking revenue results, standing-up full funnel and data-driven teams, and providing leadership to high growth start ups, B2B and B2C global enterprises, INGO's and UN agencies.

Focus areas:
Revenue creation | Digital Transformation | Experimentation & Optimization | International Markets

- Innovation: Stood up new platforms and processes, and consumer mobile apps and hardware products, across international markets. Thoughtful adopter of new technologies that drive performance.

- Growth: Continuously testing and refining in support of different markets, audiences, customer experience and revenue growth - with a track record of improving spend efficiency and retention.

- Data: Enjoys turning data and insights into unfair advantages, balancing the art and science of defining differentiated positioning, messaging and creative strategies.

Additional skills:
- Leading, hiring, motivating and retaining diverse, high performing teams and agencies.
- Program and change management at a strategic level.
- Building brand differentiation and evangelizing new markets.