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I possess nearly 20 years of experience in digital and traditional marketing strategy, brand and advertising content creation, public and media relations strategy, social media management, sports information, and employee communications.
I'm certified by The Direct Marketing Association as a Digital Marketing Strategist and am a Second Wind certified Agency Account Manager. I am also a Lean Six Sigma Green Belt.
In April 2023, I joined the Public Affairs team at State Farm. In my role as Sr. Analyst, I'm responsible for identifying and improving the brand’s communications goals to drive business and communication efficiencies. My detailed reports are used to provide actionable insights to various business partners across the enterprise to make data-driven decisions and communications improvements.
Prior to State Farm, I concluded a six-year stint at Aflac as Brand Manager, leading and driving the company’s social media strategy as part of the national brand and advertising team. I rebuilt Aflac’s social media strategy from the ground up and grew Aflac’s connected community on its main social media channels, most recently launching the brand’s TikTok strategy in 2022.
My journey began in college athletics as a sports information director with stops at SMU, the Missouri Valley Conference and Conference USA. While I made a strong impact within college athletics, I also created relationships early in my career with professional organizations. I worked for both the NFL’s Dallas Cowboys and the NBA’s Dallas Mavericks in the early 2000s and continue to work Maverick's game day stat crew to this day.
In addition to my day-to-day duties for State Farm, I teach undergraduate and graduate level classes for Auburn University, Arizona State University, West Virginia University, the University of Florida, and New York University (NYU). The courses focus on social media campaigns and engagement for public relations as well as, branding, advertising, and digital marketing.
My teaching philosophy focuses entirely on ensuring student-centric success. The main goal of my instructions and interactions are to serve as a mentor, guide, and facilitator of knowledge to my students.
I am a devoted husband and father, spending the remainder of my time with his family. My wife Megan and I reside in Little Elm, TX with our sons Courtney and Clancy + two Brittany Spaniels (Snoozer and Weagle). I enjoy watching St. Louis Cardinals baseball, smoking meats on my offset smoker, and having the occasional glass of bourbon.
Let's connect on Twitter: @todmeisner