Tom Burton

I have over 35 years of experience building and running technology businesses as well as consulting with many different businesses ranging from Fortune 500 companies to early-stage startups.

No matter the size of the company there is one common challenge that I have seen with every business I have worked with – 𝘁𝗵𝗲 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗰𝗼𝗻𝘃𝗲𝗿𝘁 𝗺𝗼𝗿𝗲 𝗹𝗲𝗮𝗱𝘀 𝗮𝗻𝗱 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀 𝗶𝗻𝘁𝗼 𝗺𝗼𝗿𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗮𝗻𝗱 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀.

I have a unique combination of business skills and technical skills (including a BS degree in Computer Science) so I have always looked to solve this challenge through a combination of technology and streamlined business processes.

Currently, I am the co-founder at LeadSmart Technologies and I recently released my first book titled The Revenue Zone: The Ultimate Playbook for the Next Generation of Sales, Marketing and Predictable Revenue Growth.

→ THE REVENUE ZONE: therevenuezone.com (or on Amazon)

At LeadSmart, we have developed a unique and special CRM and business intelligence solution that is designed specifically for the distribution ecosystem of manufacturers, sales agents and distributors. Over 75% of worldwide commerce flows through this ecosystem yet this industry has been totally underserved with suitable technologies that align with their unique needs and requirements.

→ LEARN MORE ABOUT LEADSMART: leadsmarttech.com

The Revenue Zone book focuses on the marketing and sales processes and strategies that are required to succeed in today’s B2B world of younger buyers and decision makers. Today’s buyer wants to be in control of their own buying process (in the same they are with personal purchases) and are not tolerant of “old school” sales techniques.

I love to talk about this topic (you know, converting more leads and prospects into more customers) and have been featured on many leading podcasts and online talk shows including:

- The Predictable Revenue Podcast with Sarah Hicks and Collin Stewart
- Your Digital Marketing Coach with Neal Schaffer
- Salesman on Fire with Carson Heady
- The Digital Influence Show with Brandon Lee
- Daily Sales Tips with Scott Ingram
- The Sales Whisperer with Wes Schaeffer
- The Business Growth Accelerator with Isar Meitis
- The Eye Openers Podcast with Brittany Drozd
- The Entrepreneur’s Enigma Podcast with Seth Goldstein
- The Essential B2B Webcast Series with Lead Forensics

Please follow or connect with me here on LinkedIn. I post relevant (and hopefully valuable) news and updates several times per week. Look forward to connecting!