Tom Kim

I lead a team of talented product marketers in one of the fastest-growing and dynamic lines of business at LinkedIn. My approach to product marketing is always customer-first: What is their experience on the platform? What do they say they want (not necessarily what R&D thinks they want)? How do I position or message this feature so customers understand the product in simple terms? How do I test the value proposition with end-customers?

I'm a strategic marketing professional expert in go-to-market plans, new product launches and consumer marketing campaigns from start-ups to blue chip companies

• Go-to-market strategy. Development of multi-channel marketing go-to-market campaigns based on data-backed insights to improve acquisition and retention of key segments
• Marketing campaign development, execution and evaluation. Create impactful channel plans across digital and traditional media in partnership with channel managers & agencies. Strong analytical, ROI mindset
• New product launches. Strong collaboration with product managers and engineering to launch new products, translate technical innovation into consumer benefits & value propositions
• Customer-insights driven. Marketing and product strategy backed by deep experience in both qualitative and quantitative insights