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As a product marketing professional, my goal is to do everything I can to move the business forward quickly and efficiently. What that specifically entails will always vary a bit, but in general my product marketing focuses will include:
• Understand our customer's needs, market trends, and competitive forces
• Develop product positioning and messaging that differentiates our portfolio and tells the right story across a range of audiences
• Implement go-to-market strategies that maximize growth.
• Coordinate successful, integrated launches of new products and capabilities
• Work with Product Management & Sales Leadership to influence the product development roadmap, and product packaging & pricing
• Deliver ongoing sales enablement including training, competitive intelligence, and product education
• Optimize the buyer journey from customer acquisition, adoption, and through customer success
• Lead content creation for outbound marketing campaigns, website content, product videos, webinars, customer case studies, and more
• Support media outreach, analyst briefings and social marketing initiatives