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As a seasoned professional with nearly two decades of experience in data, marketing, technology, and operations, I specialize in leveraging digital strategy, analytics, and technology to drive business growth and enhance customer experiences. My expertise spans across marketing operations, ecommerce, data platforms, revenue growth, conversion rate optimization, personalization, enterprise systems, and operational improvements. I am passionate about building and leading empowered teams, optimizing operations, and delivering end-to-end customer experiences.
Throughout my career, I have successfully led numerous initiatives that have resulted in significant business impact, including:
• Spearheading the development of innovative customer experience capabilities, leading to a 30% boost in customer satisfaction and a 25% improvement in ROI on enterprise technology investments.
• Using data driven decisions to deliver personalized end-to-end customer experience solutions that increased customer retention by 20%.
• Leading the technical strategy for marketing technology and web success initiatives, resulting in a 25% increase in web traffic, improved user engagement by 20%, and $50M+ in increased incremental revenue through personalized experiences.
• Building custom operating models that maximize technology investments, resulting in 15% reduction in operating expenses and a 30% increase in productivity.
I am skilled in a wide range of tools and platforms, including all platforms within the Adobe Experience Cloud, Salesforce, Google, HubSpot, Contentful and many more. My technical proficiency, combined with my strategic thinking and leadership capabilities, positions me to effectively drive sustainable business growth, operational efficiencies, cost reductions, and deliver measurable results.