Tori Lazar

Tori Lazar is a creative business consultant and leadership coach for purpose-driven brands, creators, and leaders. She recently founded the creative leadership coaching studio, How to Fck Up Well, and is an advice columnist for Girlboss. She also serves as the Director of Biz Dev & Partnerships for Female Startup Club and is an advisor to Black Girl Magik. Through her work, Tori aims to destigmatize failure and redefine it as an opportunity for growth. Learn more here: https://www.howtofckupwell.com/

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Purpose, community, and authenticity sit at the forefront of what makes us who we are and how we define our success. With 10 years of experience as an entrepreneur, brand marketer, and community builder, I’ve honed an intuitive understanding of the tools and skill sets needed to succeed and sustain in our increasingly online/offline world. My experience transcends traditional industry-specific barriers, spanning direct-to-consumer brands, creator-led media platforms, global technology companies, VC-backed startups, community-centered organizations, hospitality groups, and more. Past clients include GoDaddy, Ember Company, Norby, The Hoxton, Ettitude, Brand Assembly, Future of Women, Nude Barre, Back Beat Co., Kitty & Vibe, Allbodies, and more. Additionally, Tori has facilitated partnerships for her clients with organizations like Girlboss, Courier, Intersectional Environmentalist, ilovecreatives, Geneva, The Conversationalist, Female Startup Club, Publish Press, Sad Girls Club, Domino Magazine, Lo & Sons, Yola Mezcal, and more.

Now, she leverages her versatility to help others foster creative leadership skills so they can future-proof their purpose and impact and build more resilient teams and businesses. She recently founded the creative leadership coaching studio, How to Fck Up Well, and is an advice columnist for Girlboss. She also serves as the Director of Biz Dev & Strategic Partnerships for Female Startup Club and is an advisor to Black Girl Magik. Through her work, she aims to destigmatize failure and redefine it as an opportunity for growth. Learn more here: https://www.howtofckupwell.com