Tracy Laranjo

Hello! I'm Tracy, a CRO strategist and user researcher with 7 years of full-stack digital marketing experience at high-growth DTC brands.

I take online businesses to greater heights at specialist conversion optimization agency SplitBase by using qual and quant research to build website testing programs that uncover hidden growth opportunities.

I've developed my craft by:

• Interviewing smart experimenters from places like Shopify, Microsoft Digital Stores, and Specsavers as the host of Experiment Nation: The Podcast. Listen here! 🎧 https://tinyurl.com/3rwwu3ty

• Adding $586K in annual revenue for Inkbox Tattoos as landing page optimization lead *acquired by BIC in Jan. '22*

• Leading the growth and conversion programs for digital estate planning startup, Willful

• Becoming a CXL Certified Optimizer - "The most thorough CRO training in the world": https://tinyurl.com/22ap9vwr

My favourite things:

🧪 Test-to-learn iterative problem solving

🎮 Strategy games like Civ 6, Stardew Valley, and Clue

🐾 A warm cat on my lap