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I received my Bachelor of Sciences in Hospitality and Tourism Management with an emphasis in Hotel Operations from SDSU. My degree gave me a sound comprehension of business management.
I was the General Manager of the Travelodge at the Presidio for over nine years, with the company Westlodge Hospitality, and then directly with the owner. As the General Manager I developed many new procedures for increasing revenue and customer service. The team I assembled quickly gained recognition among hotels on Lombard Street and in our Wyndham brand. We were awarded the Travelodge Front Desk Team of the Year Award for 2010. On Tripadvisor.com we outrank many four-star hotels and compete with brands much bigger than ours. All of our staff, including myself, have reviews on Tripadvisor which mention our names individually. Travelodge recognized our leadership in this area by awarding us the “Best of” Award in 2015 and 2016, and then Tripadvisor inducted us into their Hall of Fame in 2015. Under my management our team increased bottom line revenue by 10% each of the years since 2009, increasing room revenue from $740,000 to exceeding $1,300,000 in 2016. My time at this position has allowed me the opportunity to develop my management skills, accounting skills, human resource skills, RM skills, conquer many challenges, and run an entire business with total independence.
Having transitioned into the digital marketing space I have leveraged my affiliate experience in hotels, working with partners to exceed revenue goals, to increasing ROAS and spend efficiencies for advertisers in my book at Pepperjam. Strategies I’ve help put into place have increased customer retention, increased customer satisfaction, and have aided during the challenging times of a worldwide pandemic.
My desire to succeed has helped me to achieve many of my goals. I am the 48th Eagle Scout of Troop 599 out of Watsonville, CA. I spent 3 years participating and organizing leadership retreats for the White Stag Leadership Program with the Boy Scouts of America. I have successfully run and biked many races, from 10 to 100 kilometers. In addition, I have intermediate Spanish language skills.