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I am an experienced data-driven and results-orientated Performance Marketer and an expert in designing and delivering innovative digital marketing strategies that generate sales and build brand awareness for an international portfolio of clients.
Throughout my career, I have developed skills in leading suppliers, and agencies, and embedding a culture of excellence needed to deliver effective automated solutions.
I am adept at utilising technology to capture and analyse customer research and data, unearth insights, and shape and execute innovative digital programmes. I have abilities in quickly understanding business levers to create effective campaigns, integrating multi-channel activities to execute against client objectives and maximise ROI.
Among my key strengths is my ability to connect market intelligence with business acumen to identify key messaging suited to the development of a consistent customer engagement.