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I lead the marketing team at Unbounce, which recently acquired Insightly CRM. We are a team of 17 savvy marketers who help go-to-market professionals make software investments with confidence. With a 100% distributed team across 3 time zones, we 'chase the sun' every day to create memorable, effective campaigns that drive our business forward.
My career (and my passion) is all about tech marketing (specifically SaaS). I focus on SaaS metrics to drive new business leads & pipeline, manage and expand existing customer relationships, and grow revenue. I work best in fast-paced environments that have a bias for action. I have experience in managing creative talent and technical marketing resources, including overseas and remote resources. I consider developing team members to their full potential as a vital part of my role as a marketing leader. I have experience in leading content marketing, corporate social media, digital marketing, media relations, internal relations, community relations, web presence management, marketing and sales support, trade shows, and special event management. I have managed relationships with external vendors, including PR firms, digital marketing firms, and freelancers. I have hands-on experience with CRM and marketing automation platforms and I am an expert user. I hold the Accredited in Public Relations (APR) certification. I am proficient in Agile project management for marketing and I have received training in Miller Heiman Strategic Selling.