Hey! Thanks for stopping by 👋 My current bio is way too long to read and I'm in the process of shortening it, but if you feel so inclined, feel free to proceed!
I am an inbound and content marketing manager with experience in leading successful marketing projects and campaigns from ideation to publication. Bringing a brand's story to life and improving relationships with its customers is what motivates me every day. Connecting the dots and coming up with impactful solutions is what I do best.
My passion for marketing and branding set root early. From looking at adverts and wondering how I could improve them, to writing bulletins for an online gaming community. And then, growing into my first role as a copywriter and social media manager for a luxury fashion brand.
The first rebranding project I took on was at Katya Katya where we transitioned from ready-to-wear garments to bridal. This led to a massive shift in our customer service, approach online and exhibiting at events. At the time of leaving to pursue my career in marketing, Katya Katya was recognised as one of the top bridal boutiques in London.
To challenge my writing skills, I moved on to work in an industry almost at the opposite side of the spectrum. My time at Door Entry Direct, a security systems provider, was a rewarding experience as I learnt how to market technical products. I worked with my manager to oversee two writers, and as a team, we made sure that the e-commerce site with over 8,000 products was operating smoothly.
Then, I joined a software company, Sendible to dive into content marketing and master social media. Working in a startup environment taught me how to be even more resourceful and stay focused on activities that deliver the biggest growth. So far, I have taken on some exciting projects, including taking charge on generating new business in the shape of trials as well as leads, and more prominently, implementing marketing automation software (HubSpot) and enabling our sales team with our Head of Growth.