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Product marketing questions week #47
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Product marketing questions week #47
Jun 29, 2020
Article

I'm on a very huge mission!

And that mission is 'our' vision...

"To make the global web more valuable and useful, one story for one person at a time."

Here's the gist of it...

Me (and my VEC team) are using well-crafted words to create a world where the internet is saturated with exciting, valuable, and discoverable stories that connect SaaS products to people and people to real solutions.

Why, you ask?

The old SaaS content marketing approach of stuffing keywords and ticking every Google bot checklist doesn't work anymore. It may give you MQLs from ranking and traffic, but will your prospects really consume your content and buy your product?

More often than not, they won't.

It's why we coined and developed the execution framework for:

Product-Led Storytelling.

How does Product-Led Storytelling work, you ask?

Informed by strategy, blended with copywriting, VEC's Product-Led Storytelling is different from the usual SEO-only approach.

Instead of obsessing with keywords, we focus on crafting compelling stories that addresses your ICPs' pain points with your product.

And the goal?

To help you generate real demand and sales qualified opportunities directly from B2B SaaS content.

But guess what?

Our stories do rank high too!

Companies like OpenView Partners, ShowUp.io, Tallyfy, Exceed(.ai), and others trust our work.

Love to talk?

Send me a DM or book an intro call here:
👉 : https://tidycal.com/victoreduoh/45-minute-call

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