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For 12+ years I’ve built strong analytical, technical and communications skills in ad tech, media market research and operations data analytics roles adding value by solving business problems and supporting client strategy in ad tech, media market research and professional services industries.
I’ve spent over 3 years of my career running data operations in ad tech across DSP and marketing automation platforms.
-Highlights: media behaviour data, data analysis, product analytics, reporting, automation, project management
-Analytical skills: data integration, data analytics, data analysis, predictive modelling, KPIs, big data, business intelligence
-Problem solving: business process improvement, strategy development
-Communication skills: client management, people management, vendor management
-Technical skills: SQL (e.g. MySQL, Oracle, Postgresql), NoSQL (MongoDB), Big Data (Hadoop), Python (NumPy, Pandas, Matplotlib), Java, Power BI, JIRA, Git/Stash, Confluence, Pentaho (for ETL and automation) CRM, VBA, MS Excel.
Here are just a few examples of how I’ve used data to drive business value and insights:
-Helped international advertising clients to effectively reach their target audience and lower advertising spend by delivering quality cross-platform reach and frequency tools 95% on time and 100% on budget
-Improved customer experience by condensing hours of operation by 14% and optimising SME resource allocation using predictive modelling
-Maximised profitability and delivery KPIs by analysing past project data and simulating resource allocation of junior and senior project resources finding a balance between expertise and project costs
-Reduced data lead time by, on average, 4 weeks per project and delivered quality data products with zero defects through a new quality assurance strategy and the automation of quality control testing and reporting
As a keen lifelong learner I am keeping up with the latest data analytics methodologies and concepts by completing the Data Science certification program at the University of Toronto. I am now studying several Math and Computer Science classes at Ryerson University.