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I have over 10 years of professional experience leading global multi-disciplinary teams - I’m able to assess research challenges from several angles across the business, empathize with the needs of my stakeholders, and deliver relevant and actionable insights to move decisions forward. I’ve worked on category-defining hardware launches, website re-designs, in-product messaging and content strategy, identifying and segmenting new markets, zero to one product ideation and design, platform product iterations, and social impact initiatives. My work has impacted the product experiences of many audiences including consumers, developers, small businesses.
My research capabilities cover:
- UX & Design Research (Generative, Formative, Evaluative)
- Marketing Research (Brand Strategy, Positioning, Messaging)
- Market Research (Segmentation; Pricing; Longitudinal Surveys)
I enjoy leading or being a part of multi-disciplinary teams that can bring new perspectives or pathways to activate what research uncovers.
Qualitative Methods: Ethnography, participatory design, moderated & unmoderated usability sessions, heuristic evaluation, in-depth-interviews, diary studies, focus groups, journey mapping, contextual inquiry, workshops
Quantitative Methods: Surveys; product/feature prioritization via tradeoff analysis (TURF, Conjoint, MaxDiff); A/B Testing & Message Testing; Telemetry & Data Mining; KANO
Global applied research experience across Asia, Europe, Sub-Saharan Africa, and the United States.
Previous work experience spans Facebook, WordPress.com, Intel, Ghirardelli Chocolate, Procter & Gamble, L’Oreal, and more.
Leadership experience building teams and managing teams across disciplines with a focus on research and design.
THOUGHT LEADERSHIP:
Medium - https://medium.com/@vidhyaravi
Twitter Spaces - Becoming a UX Researcher (recurring guest)
- https://twitter.com/i/spaces/1lDxLLNkWymxm?s=20
B2B Marketing & More - The intersection of UX, Design, and B2B Marketing
- https://pamdidner.com/podcasts/marketers-get-to-know-your-ux-designers/