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Leverages skills in event management, marketing, communications and project management to execute events that optimize lead generation, ROI and brand awareness aligned to sales and marketing strategy. Creates marketing plans by translating business objectives into defined strategies and tactics; develops clear requirements and provides precise direction for project teams and agency resources. Frequently recruited by senior leadership to build and transform events management programs. Utilizes business intelligence and industry trend data to optimize MQL, SAL, and SQL performance. Strong relationships throughout all levels of the organization.
Areas of expertise include: Event Strategy & Logistics; Vendor Relations; Budget Management;
Cross-functional Collaboration; Event Staffing & Training; Site Selection; Strategic Communications; Lead Generation; Tracking & Reporting