Wafiqa Abbas

I am a Content Marketing Manager at impact.com, a leading platform for partnership marketing solutions, such as affiliate marketing, influencer marketing, and B2B SaaS partnerships. I have 8 years of experience in content marketing, digital marketing, and project management, and I hold a BA Honours degree in Media Theory and Practice, as well as certifications in Writing Press Releases and Making Recruiters Come to You.

My mission is to create engaging and effective content that drives awareness, leads, and conversions for our clients and partners. I lead content creation and strategy for part of the company's partnership marketing solutions, and I also contributed to the content launch of a new product that impact.com acquired. I manage and edit content from freelance writers, and I produce my own content, such as blogs, case studies, infographics, presentations, emails, and landing pages. I apply SEO best practices and keyword research to optimize our content for search engines and target audiences. I work with a team of talented and passionate content marketers, who share my vision of delivering value and results through content.