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MY STORY
I've been doing content marketing since 2008 - back then we called it 'blogging'. Started writing articles for my own blog before doing it for companies in 2010.
Over the years I've expanded my knowledge and expertise, creating many forms of content in videos, podcasts, e-books, whitepapers, research reports, graphics...you name it I've probably created it.
Later I developed my skills to strategically leverage content that drives business value for companies whether that was generating high quality leads, creating sales opportunities or building brand authority.
I've worked with and trained brands within Retail (Luxury and Fast Moving Consumer Goods), Tech, Finance, Education and Media, in B2B, B2C and DTC.
ABOUT MY COMPANY (ICAD Marketing)
Over the years through my experience I've discovered most content and digital marketing efforts often fail to drive business results, because the focus tends to be on delivering marketing outcomes not business outcomes, leading to
1️⃣ A focus on brand awareness only rather than business results such as revenue
2️⃣ Little to no qualified leads from marketing campaigns that fit your target audience
3️⃣ Marketing done without a cohesive strategy involving sales working towards the same goal
We take a different and holistic approach to Content Marketing focused on fueling revenue growth by focusing on alignment across revenue teams, the entire funnel and buyer's journey, and a multi-channel and multi-content format.
This same approach has led to:
💰 A B2B tech Startup closing a multi-million dollar deal in less than 30 days after almost a year of stagnant negotiations prior to implementing the process
📈 The execution of a campaign with an internal marketing team for a DTC brand that drove a 75% conversion from inbound leads and 292% return on ad spend within the first two months
👥👥 Two tech startups positioning their brands as thought leaders in their respective markets that attracted more inbound leads where previously no one knew who they were or what they did
🤝 Delivering a 200% increase in sales for a campaign after month two
🗣 A former VP of Tech now entrepreneur building his thought leadership that drove sales and attracting speaking opportunities for his business and personal brand
If you're looking to fuel revenue growth by leveraging content marketing feel free to message me here or visit www.icadmarketing.com to learn more