Clay Ostrom

Clay Ostrom

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10 Point Checklist to Clearly Communicate Your Positioning
Article
10 Point Checklist to Clearly Communicate Your Positioning
How to use differentiation to gain a competitive edge (and survive) in 2025 - Map and Fire
Article
How to use differentiation to gain a competitive edge (and survive) in 2025 - Map and Fire
The Most Popular Resources of 2025 (so far) and Lessons Learned
Article
The Most Popular Resources of 2025 (so far) and Lessons Learned
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Top 6 Places Where B2B Brand Messaging Falls Apart
Article
Top 6 Places Where B2B Brand Messaging Falls Apart
5 Reasons You Should Never, Ever Copy The Positioning Of A Market Leader
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5 Reasons You Should Never, Ever Copy The Positioning Of A Market Leader
How to Maximize Growth Within the Positioning Hourglass
Article
How to Maximize Growth Within the Positioning Hourglass
Why AI has become a leading cause of positioning blur
Article
Why AI has become a leading cause of positioning blur
Find out exactly where your brand can win with SmokeLadder
Article
Find out exactly where your brand can win with SmokeLadder
11 Tips (Plus Graphics) On How To Strengthen Your Brand Positioning Strategy
Article
11 Tips (Plus Graphics) On How To Strengthen Your Brand Positioning Strategy
How To Use Brand Positioning (Not AI) To Avoid Becoming Perfectly Average
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How To Use Brand Positioning (Not AI) To Avoid Becoming Perfectly Average
Which Key Messaging Strategy Is Right For Your Brand: Value Or Differentiation?
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Which Key Messaging Strategy Is Right For Your Brand: Value Or Differentiation?
How To Write Key Messages That Use Your Customer's Own Words
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How To Write Key Messages That Use Your Customer's Own Words
Branding Research: How To Do It And What Business Leaders Believe About Using It
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Branding Research: How To Do It And What Business Leaders Believe About Using It
How To Start Your Demand Generation Marketing Using Brand Positioning
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How To Start Your Demand Generation Marketing Using Brand Positioning
Why Small Brand Changes Can Create Angry Customers (See, Wordle)
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Why Small Brand Changes Can Create Angry Customers (See, Wordle)
5 Ways To Improve Your Brand Communication Based On Data From 4,598 Companies
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5 Ways To Improve Your Brand Communication Based On Data From 4,598 Companies
How Brand Extension Can Spark Growth And Strengthen Your Strategy
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How Brand Extension Can Spark Growth And Strengthen Your Strategy
How To Write Brand Core Values That Your Team Remembers And Rallies Around
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How To Write Brand Core Values That Your Team Remembers And Rallies Around
Competitive Positioning: How To Make Your Brand Stand Out In A Sea Of Sameness
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Competitive Positioning: How To Make Your Brand Stand Out In A Sea Of Sameness
Rebranding Strategy Guide: Brand Refresh to Transformation
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Rebranding Strategy Guide: Brand Refresh to Transformation
How To Use Brand Archetypes To Create An Authentic Voice That Customers Trust
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How To Use Brand Archetypes To Create An Authentic Voice That Customers Trust
4 Ways Your Brand Can Tell A Story Of Premium Quality To Customers
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4 Ways Your Brand Can Tell A Story Of Premium Quality To Customers
One Simple Truth About How Customers Think That Will Make Your Marketing Stronger
Article
One Simple Truth About How Customers Think That Will Make Your Marketing Stronger
The Brand Strategy And Customer Research We Used To Get Our Client 59% More Paid App Conversions
Article
The Brand Strategy And Customer Research We Used To Get Our Client 59% More Paid App Conversions
3 Things To Consider Before You Redesign Your Logo
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3 Things To Consider Before You Redesign Your Logo
How To Write A Headline For Your Website That Inspires Action
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How To Write A Headline For Your Website That Inspires Action
How To Create A Cohesive Brand Identity, Personality, Voice, Story, Name, And Promise
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How To Create A Cohesive Brand Identity, Personality, Voice, Story, Name, And Promise
How To Avoid Falling Into Brand Positioning Traps Like Quibi (The Streaming Platform)
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How To Avoid Falling Into Brand Positioning Traps Like Quibi (The Streaming Platform)
5 Ways To Build An Authentic Brand (Even If You're Small) Like Fire Department Coffee
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5 Ways To Build An Authentic Brand (Even If You're Small) Like Fire Department Coffee
31 Small(ish) Brands That Pack A Big Punch Of Marketing Inspiration
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31 Small(ish) Brands That Pack A Big Punch Of Marketing Inspiration
Use 5 And-Then-Whats To Focus Your Marketing On Your Customers' Highest Level Needs
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Use 5 And-Then-Whats To Focus Your Marketing On Your Customers' Highest Level Needs
What Top Chef's Restaurant War Pitches Can Teach Us About Brand Positioning
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What Top Chef's Restaurant War Pitches Can Teach Us About Brand Positioning
5 Quick Questions To Audit And Upgrade Your Key Marketing Messages
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5 Quick Questions To Audit And Upgrade Your Key Marketing Messages
How To Tell A Compelling Brand Story With Data Like Zipline (The Medical Drone Company)
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How To Tell A Compelling Brand Story With Data Like Zipline (The Medical Drone Company)
5 Elements Your Website Homepage Needs For Customers To Trust Your Brand
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5 Elements Your Website Homepage Needs For Customers To Trust Your Brand
How To Launch A Brand With A Big Impact Like Canoo (The Electric Car Subscription Company)
Article
How To Launch A Brand With A Big Impact Like Canoo (The Electric Car Subscription Company)
What Is A Brand? The Brand Relationship Model Helps You Visualize It And Make It Stronger.
Article
What Is A Brand? The Brand Relationship Model Helps You Visualize It And Make It Stronger.
4 Research Insights On How To Tell Better Stories With Brand Imagery
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4 Research Insights On How To Tell Better Stories With Brand Imagery
The Benefits Of Talking To Your Customers Like Real Human Beings
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The Benefits Of Talking To Your Customers Like Real Human Beings
Why Brand Strategy Is Critical For Aligning Remote Teams
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Why Brand Strategy Is Critical For Aligning Remote Teams
Features Vs Benefits: How To Increase The Impact Of Your Marketing Messages
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Features Vs Benefits: How To Increase The Impact Of Your Marketing Messages
How Your Brand Can Benefit From Having A Sense Of Humor
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How Your Brand Can Benefit From Having A Sense Of Humor
How To Make Sense (And Use) Of Your Brand's Core Purpose, Vision, Mission, and Values
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How To Make Sense (And Use) Of Your Brand's Core Purpose, Vision, Mission, and Values
How To Find Your Brand's Position With A Competitive Landscape Map
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How To Find Your Brand's Position With A Competitive Landscape Map
One Simple Question To See If You Have A Strong Brand Strategy
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One Simple Question To See If You Have A Strong Brand Strategy
How To Find The Peaks, Pits, and Potholes In Your Brand
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How To Find The Peaks, Pits, and Potholes In Your Brand
Two Key Ideas That Will Make Your Marketing Ads More Effective
Article
Two Key Ideas That Will Make Your Marketing Ads More Effective
Why The Words "For Customers" Make Good Marketing Messages Great
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Why The Words "For Customers" Make Good Marketing Messages Great
7 Quick Ways To Get Unstuck From A Marketing Mental Block
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7 Quick Ways To Get Unstuck From A Marketing Mental Block
Are Your Brand Colors Ready For An Upgrade?
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Are Your Brand Colors Ready For An Upgrade?
How To Create Clear, Consistent Content With Brand Archetypes
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How To Create Clear, Consistent Content With Brand Archetypes