Clay Ostrom

Clay Ostrom

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The Juice Claimed The Juice
Lean Research for Effective Content with Clay Ostrom, Map & Fire
Lean Research for Effective Content with Clay Ostrom, Map & Fire
Dec 10, 2024
Podcast Episode
Map & Fire Claimed Map & Fire
11 Tips (Plus Graphics) On How To Strengthen Your Brand Positioning Strategy
11 Tips (Plus Graphics) On How To Strengthen Your Brand Positioning Strategy
Nov 13, 2023
Article
Map & Fire Claimed Map & Fire
10 Point Checklist to Clearly Communicate Your Positioning
10 Point Checklist to Clearly Communicate Your Positioning
Nov 11, 2024
Article
Map & Fire Claimed Map & Fire
Why AI has become a leading cause of positioning blur
Why AI has become a leading cause of positioning blur
Jun 03, 2024
Article
Map & Fire Claimed Map & Fire
How to Maximize Growth Within the Positioning Hourglass
How to Maximize Growth Within the Positioning Hourglass
Nov 18, 2024
Article
Map & Fire Claimed Map & Fire
5 Reasons You Should Never, Ever Copy The Positioning Of A Market Leader
5 Reasons You Should Never, Ever Copy The Positioning Of A Market Leader
Dec 09, 2024
Article
Map & Fire Claimed Map & Fire
How To Use Brand Positioning (Not AI) To Avoid Becoming Perfectly Average
How To Use Brand Positioning (Not AI) To Avoid Becoming Perfectly Average
Jun 04, 2023
Article
Map & Fire Claimed Map & Fire
Infographic: What CEOs Care About (And How Their Brand Can Help Them)
Infographic: What CEOs Care About (And How Their Brand Can Help Them)
Jun 09, 2019
Infographic
Map & Fire Claimed Map & Fire
Rebranding Strategy Guide: Brand Refresh to Transformation
Rebranding Strategy Guide: Brand Refresh to Transformation
Jun 07, 2021
Article

Latest Content

The Juice Claimed The Juice
Lean Research for Effective Content with Clay Ostrom, Map & Fire
Lean Research for Effective Content with Clay Ostrom, Map & Fire
Dec 10, 2024
Podcast Episode
Map & Fire Claimed Map & Fire
5 Reasons You Should Never, Ever Copy The Positioning Of A Market Leader
5 Reasons You Should Never, Ever Copy The Positioning Of A Market Leader
Dec 09, 2024
Article
Map & Fire Claimed Map & Fire
How to Maximize Growth Within the Positioning Hourglass
How to Maximize Growth Within the Positioning Hourglass
Nov 18, 2024
Article
Map & Fire Claimed Map & Fire
10 Point Checklist to Clearly Communicate Your Positioning
10 Point Checklist to Clearly Communicate Your Positioning
Nov 11, 2024
Article
Map & Fire Claimed Map & Fire
Why AI has become a leading cause of positioning blur
Why AI has become a leading cause of positioning blur
Jun 03, 2024
Article
Map & Fire Claimed Map & Fire
Find out exactly where your brand can win with SmokeLadder
Find out exactly where your brand can win with SmokeLadder
Feb 04, 2024
Article
Map & Fire Claimed Map & Fire
11 Tips (Plus Graphics) On How To Strengthen Your Brand Positioning Strategy
11 Tips (Plus Graphics) On How To Strengthen Your Brand Positioning Strategy
Nov 13, 2023
Article
Map & Fire Claimed Map & Fire
How To Use Brand Positioning (Not AI) To Avoid Becoming Perfectly Average
How To Use Brand Positioning (Not AI) To Avoid Becoming Perfectly Average
Jun 04, 2023
Article
Map & Fire Claimed Map & Fire
Which Key Messaging Strategy Is Right For Your Brand: Value Or Differentiation?
Which Key Messaging Strategy Is Right For Your Brand: Value Or Differentiation?
Jan 09, 2023
Article
Map & Fire Claimed Map & Fire
How To Write Key Messages That Use Your Customer's Own Words
How To Write Key Messages That Use Your Customer's Own Words
Nov 14, 2022
Article

Articles

48
5 Reasons You Should Never, Ever Copy The Positioning Of A Market Leader
Article
5 Reasons You Should Never, Ever Copy The Positioning Of A Market Leader
How to Maximize Growth Within the Positioning Hourglass
Article
How to Maximize Growth Within the Positioning Hourglass
10 Point Checklist to Clearly Communicate Your Positioning
Article
10 Point Checklist to Clearly Communicate Your Positioning
Why AI has become a leading cause of positioning blur
Article
Why AI has become a leading cause of positioning blur
Find out exactly where your brand can win with SmokeLadder
Article
Find out exactly where your brand can win with SmokeLadder
11 Tips (Plus Graphics) On How To Strengthen Your Brand Positioning Strategy
Article
11 Tips (Plus Graphics) On How To Strengthen Your Brand Positioning Strategy
How To Use Brand Positioning (Not AI) To Avoid Becoming Perfectly Average
Article
How To Use Brand Positioning (Not AI) To Avoid Becoming Perfectly Average
Which Key Messaging Strategy Is Right For Your Brand: Value Or Differentiation?
Article
Which Key Messaging Strategy Is Right For Your Brand: Value Or Differentiation?
How To Write Key Messages That Use Your Customer's Own Words
Article
How To Write Key Messages That Use Your Customer's Own Words
Branding Research: How To Do It And What Business Leaders Believe About Using It
Article
Branding Research: How To Do It And What Business Leaders Believe About Using It
How To Start Your Demand Generation Marketing Using Brand Positioning
Article
How To Start Your Demand Generation Marketing Using Brand Positioning
Why Small Brand Changes Can Create Angry Customers (See, Wordle)
Article
Why Small Brand Changes Can Create Angry Customers (See, Wordle)
5 Ways To Improve Your Brand Communication Based On Data From 4,598 Companies
Article
5 Ways To Improve Your Brand Communication Based On Data From 4,598 Companies
How Brand Extension Can Spark Growth And Strengthen Your Strategy
Article
How Brand Extension Can Spark Growth And Strengthen Your Strategy
How To Write Brand Core Values That Your Team Remembers And Rallies Around
Article
How To Write Brand Core Values That Your Team Remembers And Rallies Around
Competitive Positioning: How To Make Your Brand Stand Out In A Sea Of Sameness
Article
Competitive Positioning: How To Make Your Brand Stand Out In A Sea Of Sameness
Rebranding Strategy Guide: Brand Refresh to Transformation
Article
Rebranding Strategy Guide: Brand Refresh to Transformation
How To Use Brand Archetypes To Create An Authentic Voice That Customers Trust
Article
How To Use Brand Archetypes To Create An Authentic Voice That Customers Trust
4 Ways Your Brand Can Tell A Story Of Premium Quality To Customers
Article
4 Ways Your Brand Can Tell A Story Of Premium Quality To Customers
One Simple Truth About How Customers Think That Will Make Your Marketing Stronger
Article
One Simple Truth About How Customers Think That Will Make Your Marketing Stronger
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Infographics

1

Podcast Episodes

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I help brands win with research instead of guesses.

In my work with founders and marketing leaders I use customer and market research along with strong positioning to differentiate their brands so they can connect with the right customers.

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articles
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infographic
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podcast episode