Browsing Creators
VP Demand Generation & Growth | Chief Marketing Officer | 20% Pipeline Growth through GTM Strategy & Full-Funnel Pipeline Optimization | Startup to Series D | SMB, Mid-Market & Enterprise Marketing |$1M to $5B Revenue
Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation.
KEY ACHIEVEMENTS Include:
✅ Launched account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, with a 43% conversion rate
✅ Built and managed outbound Sales Development Representative (SDR) motions generating $100K in pipeline and 30% improvement in conversion rates
✅ Achieved 110% Marketing ROI and reduced CPA (Cost per Acquisition) by 50%
✅ Scaled growth from $1M to $1.5M for startup targeting mid-market and enterprise brands, by building and launching an inbound demand generation channel
✅ Led transformation of partnership channel with 2x revenue increase
✅ Rebuilt and pivoted customer marketing program into a strategic retention tool with data-driven metrics
Partner
Co-Founder at Goldcast | Helping B2B marketers run engaging events | Harvard Business School
Co-Founder, Goldcast. Took a break from my MBA at Harvard Business School to start the company. Previous experience in consulting (BCG) and General Management (Corporate finance/Acted as Chief of Staff to senior executives). Passionate about the startup ecosystem - entrepreneurship, early-stage startups, and VC investing.
Partner
Digital Strategy & Marketing, Marketing Operations, Content and Analytics Pro Talks about #saas, #marketingops, #growthmarketing, and #digitalmarketing
A solid mix of technical + creative + analytical - a sought after combination in today's fast moving workplace. Fortunate to have worked in digital for 20+ years - with a deep focus in marketing, analytics, content, operations and more. Currently, Senior Director of Digital Strategy & Innovation at Claravine - a leading data integrity solution serving the largest brands in the world.
Ran digital marketing and managed agile teams at 4 B2B SaaS start-ups, 2 agencies, along with being a freelancer for more than a decade doing the same. Has been published in MarketingLand, SearchEngineLand, Spin Sucks, Relevance and more. Advanced degrees in Information Systems & Management from Drake University and American Public University helped form diverse business strategies.
CEO & Co Founder at CoSchedule | Author of 10x Marketing Formula
Garrett Moon is the CEO and a Co-Founder at CoSchedule, the web’s most popular marketing calendar and the fastest growing startup in North Dakota. Ranked as the best business tool built by a startup on Entrepreneur.com, CoSchedule helps more than 7,000 marketing teams stay organized in more 100 countries around the world.
As a thought leader, Garrett is the author of "The 10x Marketing Formula" and has been blogging and speaking about content marketing, social media marketing, and startup business for more than six years. He's been featured on sites like Forbes, Entrepreneur, Social Media Examiner, and Content Marketing Institute. In 2015, Garrett, along with Co-Founder Justin Walsh, were invited to pitch CoSchedule at the Googleplex for the 2015 Demo Day.
Customer Experience Programs Manager at Campaign Monitor
I’m Ros de Vries, a Customer Experience specialist, avid sailor and community firebrand. I’ve served for over 10 years at Campaign Monitor and 6 years with the American Red Cross. In all roles, I've excelled at project management, communications and delivering positive and measurable changes to the customer journey.
As the Customer Experience Programs Manager at Campaign Monitor, I currently lead a global retention and growth team that has driven YoY improvements to new customer retention. I also launched our Help Center (help.campaignmonitor.com), have written 100’s of articles on email marketing, design and code--and actively lead virtual email marketing workshops and training for Campaign Monitor customers.