VP Demand Generation & Growth | Chief Marketing Officer | 20% Pipeline Growth through GTM Strategy & Full-Funnel Pipeline Optimization | Startup to Series D | SMB, Mid-Market & Enterprise Marketing |$1M to $5B Revenue
Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation.
KEY ACHIEVEMENTS Include:
✅ Launched account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, with a 43% conversion rate
✅ Built and managed outbound Sales Development Representative (SDR) motions generating $100K in pipeline and 30% improvement in conversion rates
✅ Achieved 110% Marketing ROI and reduced CPA (Cost per Acquisition) by 50%
✅ Scaled growth from $1M to $1.5M for startup targeting mid-market and enterprise brands, by building and launching an inbound demand generation channel
✅ Led transformation of partnership channel with 2x revenue increase
✅ Rebuilt and pivoted customer marketing program into a strategic retention tool with data-driven metrics
Producer & Content Strategist at Quill and CoHost | MPhil in Medieval History
Content strategist at Quill & CoHost, blending creativity and historical perspective to develop compelling narratives. Holds an MPhil in Medieval History from the University of Cambridge and utilizes skills in writing, leadership, and creativity to drive content success. Passionate about journalism and the audio industry, driven to bring unique and engaging stories to the forefront.
Jim Goldman is the co-founder and CEO of Trava, created to protect small and medium-sized businesses from the potential damage of cyber threats.
Jim is a nationally published author and frequently requested speaker and subject matter expert on technical topics such as IOT, data communications, LAN (local area networks), firewalls, and more.
He was a university faculty scholar at Purdue University where he served as a professor and associate department head. During his tenure he developed three degree programs: Network Engineering, Information Security, and CyberForensics, and the Purdue Malware research lab for malware reverse engineering.
Jim also started a research lab serving the FBI and trust organizations for cloud computing companies that included Salesforce.
Jim served as Exact Target’s first CISO, responsible for enterprise-wide security governance, risk management, and compliance. He continued this role with Salesforce in global capacity, where he built the company’s first Security GRC organization.
Jim carries a commercial property casualty and insurance license in the state of Indiana. He and his wife Susan live in Indianapolis where they teach marriage classes. He also volunteers at his grandson’s kindergarten school.
Data-driven Content Marketer | Social Media Expert | Audience Advocate
I'm a PR-minded marketing professional that loves bringing a brand to life.
I excel in digital marketing with a focus on content and social media. I understand how these elements are just one integral part in marketing and communications.
Working closely to a companies audience allows me to understand their wants and needs to ensure the appropriate content is being curated.
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