CEO and Co-Founder of Keap, formerly Infusionsoft
I love building small businesses. I went to law school and business school, but I couldn't get excited about going to work for a big consulting or law firm. Small business growth is what I love. I get to do that every day at Infusionsoft... helping OUR business grow by helping tens of thousands of entrepreneurs grow their businesses using our marketing and sales software.
Specialties: All things related to small business growth.
Chief Customer Officer & Co-Founder of TACK | Empowering B2B Companies with People-First GTM Strategies | Host of The Anonymous Marketer Podcast | Creator | Championing the creator economy in B2B
I have co-founded a new business called TACK with Mark Kilens who is ex-hubspot and ex-drift, to bring people-first GTM strategies to B2B companies today. I am also a creator and that is a huge passion of mine. Currently writing a book on the creator economy in B2B.
Content Marketing Manager, UX Research @ User Interviews
Lizzy (she/her) is a marketer, writer, and poet, based in Santa Fe, New Mexico. Currently, she creates educational resources for user researchers, research ops professionals, and other folks in the UX community on the User Interviews blog.
She became a marketer by accident; after graduating with a Bachelor of Science in Professional Writing from a small college in Vermont, she applied to every job opportunity she could find with the word “writer” in the title. She cut her teeth on marketing as an agency copywriter, where she learned to approach content as an act of hospitality, shaped by a sense of empathy, generosity, and high regard for the audience.
Since then, Lizzy’s written both freelance and in-house content for a wide range of industries, including technology, AI, retail, cosmetics, food and beverage, law, education, and most recently, UX research.
Outside of work, Lizzy likes hiking, people-watching, thrift shopping, learning and sharing ideas. Her happiest memory is sitting on the shore of Lake Champlain in the summer of 2020, eating a clementine.