Browsing Creators
Sr. Production Manager, Digital & Multimedia at Aprimo
Video producer. Marketing Cheat Codes podcast showrunner. Animator. My main goals are to educate and entertain. At Aprimo, a B2B SaaS company, I am the primary resource for development of video, audio, photography, and motion graphics-based projects across departments. Playing a critical role in the global brand experience through digital media deliverables and processes that guide marketing and field efforts, I have a continued focus on Aprimo’s overall visual representation and customer experience, both online and in-person.
My background is in education, events, documentary production and advertising, with projects that have been used at international conferences, screened at major film festivals, played on television, radio, and print. After early work at Leo Burnett and leading student filmmaking programs with Adobe at Cannes and Sundance, I completed a Master of Science in Digital Cinema Production. The classroom was still calling my name, so I taught advanced multimedia courses at a college prep school in Chicago, then moved on to manage the video studio and create curriculum content for the first fully accredited online culinary program. Over the past decade I also worked on large-scale physical events, and spent several years as project manager for a virtual event and live-streaming platform, building digital experiences and global product launches for tech companies, nonprofits, and publishers. When I'm not working or volunteering, you can find me going analog, exploring parks and nature with a film camera in hand.
Partner
Freelance writer for B2B SaaS and ecommerce brands | Avid reader | To-do list obsessed
The first time my writing ever got recognized was in third grade when I won a writing competition. From there on, my path was crystal clear. It was either writing that would be my future or making it to Mars.
Literally.
I didn’t make it to Mars though.
Flash forward to my adult version and I’m a freelance writer who doesn’t like dog-eared books and prefers working in silence, adding life to boring topics. I work with folks interested in tapping into quality content to educate and engage with their audience.
I pair storytelling and research with a pinch of emotion to write engaging long-form blog posts and articles covering productivity, digital marketing, and other important matters like customer experience and UX design.
As a content writer, my focus doesn’t sway from:
• Subtle keyword insertion in the content
• Extensive research backing all claims made
• Crisp writing minus the fluff and plagiarism
To me, there is nothing as good as beautiful writing which is why my love for reading storybooks in a corner while the other kids played has evolved into a love for novels.
Oh and before I drop the mic, I’ve one last thing to add: Hello and welcome to my world of words. How can I help you? Shoot me an email at masooma@inkandcopy.com
Partner
VP of Marketing: The Juice | Host of Modern Day Marketer | Host of Stacking Slabs Podcast for Sports Card Collectors and Investors
I've spent 12 years in the B2B SaaS industry in various marketing functional and leadership roles. I wake up every day thinking about messaging and positioning, sales alignment, demand generation, and content creation. I am highly focused on building out go-to-market strategies that elevate the organization's brand and develop sales pipeline. I am results driven and believe it's all about bringing in the right people.
I write about modern day marketing, brand building, content distribution, and content marketing.
CMO at G2
I am a go-to-market leader who thrives on leading high-performing, cross-functional teams. My career focus is on hyper-growth companies working at the intersection of marketing/creativity/technology.
I am currently the CMO of G2, the world's largest software marketplace, reaching 60M+ software buyers every year. Thousands of companies partner with G2 to build their reputation, manage their software spend, and grow their business -- including Salesforce, Hubspot, Zoom, Lyft, and more.
Previously, I led the Partner Program and Academy at Mailchimp, now part of Intuit. Before that, I was CMO of 360i, named one of the 25 most influential marketing agencies of the 21st century (acquired by Dentsu) and CMO of Tongal, a global creative marketplace with 120,000 writers, directors, and animators. I've also served as Head of Marketing of IgnitionOne, a SaaS ad tech platform, and was the first sales and marketing hire at Massive, a video game advertising platform (acquired by Microsoft). I am a regular advisor to SaaS startups and media companies.
I frequently write and speak on marketing in the digital age, and have appeared in publications and on stage with AdAge, Adweek, SaaStr, AMA, 4As, Forrester Marketing Forum, CMO Assembly, and others.
Co-Founder at Toplyne
Building Toplyne 👷 Previously worked in roles across late-stage venture capital, management consulting, and quantitative trading. Enjoy long-distance running and reading sci-fi.
GTM Advisor | Chief Market Officer | V2MOM Enthusiast | Speake
Chief Market Officer of 6sense, taking the guesswork out of predictable revenue growth with the power of AI and insights to uncover buyers ready to buy.
Sales, accounting, and consulting are not your typical CMO background, but I’m not your typical CMO. I thrive on variety, challenges, and working with wicked smart people. Creating winning go-to-market strategies, effectively driving change internally and externally, incubating innovation, rocking a sales pitch, relentlessly watching the numbers, and motivating a global team is my perfect “typical day at the office.”
I’m honored to be a part of 6sense, a leading AI-powered account based marketing platform. As a “recovering software sales woman” I’ve always been keenly focused on leveraging data to ensure marketing programs result in deals, not just leads. At 6sense, I get to help sales and marketing leaders increase revenue by tapping into the power of predictive intelligence to uncover buyers who are ready to buy.
Wondering which accounts to target with your marketing investments? Want better engagement from your ABM programs? Tired of of “leads” that never materialize in deals? Having trouble scaling ABM?
Start by asking yourself do you have the right approach to account selection? Is your technology supporting your efforts? Are you getting into deals early enough? Next reach out to us at 6sense. We will help you consolidate marketing technology into one seamless ABM platform, leverage predictive analytics to target buyers ready to by, and get you into sales cycles 54% earlier for better engagement and win rates.