Ratko is the founder of AdProfs, a provider of research, education, and analysis for the ad tech industry. His weekly newsletter — This Week In Ad Tech — is read by over 10,000 industry professionals, including many top executives. Ratko has been quoted by The Wall Street Journal, Financial Times, CNBC, eMarketer, Adweek, and other publications on the topic of ad tech.

I'm the founder and lead strategist and writer for Simply Stated Media. Simply Stated is a boutique website strategy and copywriting business based in sunny Tampa, Florida. My goal is to make it SIMPLE for business owners and service providers to tell their stories and generate leads through their website. I've worked with more than 100 businesses on website development, on-site content creation, and email marketing since launching Simply Stated Media, and now I offer a variety of VIP days to help busy entrepreneurs get quick, no-stress website solutions that can drive more interest, leads, and sales.

Data scientist leader and sole contributor with over twenty years of experience in artificial intelligence, advanced analytics, machine learning, data mining, project management, cross-functional teams, marketing, actionable insights, visualization, process automation, and decision-support systems across the enterprise. Increases revenue and creates efficiencies by creating and implementing AI/ML-based solutions. Identifies opportunities and challenges to develop data products while cooperating closely with key stakeholders. Industrial Engineer with a Master of Business Administration (MBA) and a Master of Science in Industrial Engineering (Data Science Concentration) with a broad knowledge of engineering, operations, logistics, sales, marketing, finance, and Go-To-Market strategies. Designs, develops, and executes data analytics projects and initiatives from end to end. Generates actionable insights to drive commercial value across the organization. Creates value and increases efficiencies with advanced analytics by aggregating disparate data sources such as demographics, firmographics, technographics, and behavioral. Performs segmentation analysis to provide a better picture of ideal customer profiles. Prioritizes business problems where data analytics and insights can have an impact. Continuously promotes innovation by identifying tangible use cases for AI/ML. Works efficiently with cross-functional teams.

* Created/managed a Change Management Practice and PMO office from the ground up to support the deployment of a 135 Million dollars BI/Cloud portfolio for more than 300 clients and 35,000 users worldwide. * Led the change management strategy to migrate 60K employees in 80 countries to a modern communication and collaboration platform (Google G Suite). The transformation resulted in a 30% reduction in Travel & Living expenses and an average of 2-3 hours of productivity per week per person. * Created and managed the OCM & PMO practice for an 80 Million dollar SAP practice for PwC. * Created/managed an OCM practice for a consulting firm that resulted in a 3,000% increase in billable hours *I have been the keynote speaker at several Change Management conventions across the world including ACMP Las Vegas 2012, Nielsen 360 Los Angeles 2017, and Siebel User Week conference London 2000. THE VALUE I BRING: As a Change Management executive with a management consulting background (PwC/IBM), I help clients align their business strategy, culture, capabilities, organization design, leadership, and people, to produce desired business results, and employee & customer satisfaction. Extensive experience in forming/managing global complex organizational change management initiatives (case for change, stakeholders analysis, impact assessment, reaction assessment, change management strategies, execution plans). I help organizations achieve high levels of efficiency, productivity and maximize return on investment. I am passionate about establishing sound project management and change management best practices, processes, procedures, developing talent, managing large global and remote teams, and coaching C-Level executives on strategy and organizational change management. I am recognized for my ability to reverse poorly performing programs, recover and grow at-risk client relationships and pioneer new practice areas. I not only help protect revenue and reputation but deliver growth as the leader of complex, global programs that result in extremely satisfied clients among Fortune 100 and Fortune 500 companies spanning telecommunications, finance, transportation, mass retail, CPG, energy, and technology.

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