Sarah Laws is an award-winning entrepreneur, business consultant, and marketing nerd whose passion is helping businesses grow and ending entrepreneurial loneliness. For more than 11 years, Sarah has been helping others critically examine their businesses from new perspectives and to identify gaps and missing systems. As the founder of Martini Mastermind, Sarah helps business owners connect, share good times, and shift their businesses for ultimate success. Whether working with start-ups or multi-million dollar companies, her core values remain the same: be kind, have fun, always be learning, and people over profit.

👋 I'm Sarah, Creative Strategist and Performance Creative Consultant. Using psychology-based creative, I help my clients design effective paid media campaigns that are psychologically built to increase conversions and reduce acquisition costs. I successfully built and managed my own marketing agency at the age of 22, where I developed social media and marketing strategies for local small businesses, multi-level startups, and community associations. As my agency grew, I began to see a large disconnect between the brands I was working with and the customers they served. My search for a better way to communicate led me to a 10-year study of the human mind, consumer psychology, economics, and behavior science. I now use the psychology strategies I learned over the past 10 years to help my clients break through their communication barriers with their customers, and increase their advertising ROI. I'm a lifelong learner and psychology/neuroscience enthusiast. This gives me the added advantage of being readily immersed in my craft and dedicated to staying proficient in the ever-changing world of performance marketing.

As a co-founder of L&E Strategic Marketing, Sarah stands as an accomplished professional with 13 years of expertise in sales, marketing, branding, and overall strategic planning. She embodies a commanding presence and an unwavering commitment to success, distinguishing herself as a leader in her field. Renowned as an adept strategist specializing in ABM, Sarah excels in the intricate skill of crafting and executing meticulous ABM strategies tailored to suit the distinctive requirements of global enterprise companies. With a remarkable talent for scaling global initiatives, she fosters unparalleled alignment between marketing and sales teams, solidifying her reputation as a formidable force in the industry. Sarah's visionary leadership and strategic acumen serve as the cornerstone of her career success, driving clients towards unprecedented growth and achievement.

Sarah Lewis-Kulin joined Great Place to Work Institute in 2000 and has contributed to its rapid growth in the last decade by playing leadership roles in the development of several of its major client services units and new business ventures. In her current position as VP & Senior Editor, Sarah is a founding member of the management team that is starting up Great Place to Work’s first international subsidiary business, Great Rated!. (Great Rated! is an online tool that provides job seekers with objective insider analysis of the quality of prospective workplaces.) Sarah is a “fixer.” She naturally gravitates to start-ups, problem areas in need of improvement, and key opportunities. She has previously launched the project management group for a consulting team, directed Great Place to Work’s flagship Best Companies research team, and created a knowledge development group focused on making use of under-leveraged intellectual property. She is responsible for starting up the Institute’s highly successful conference & networking business. She has served on management teams for over 8 years.

Experienced researcher, lecturer and consultant with an expertise in space politics, international and national current affairs. I have worked in academia for over fifteen years, and have vast experience and expertise in media (radio and TV) commentary and political discussion.