I love building small businesses. I went to law school and business school, but I couldn't get excited about going to work for a big consulting or law firm. Small business growth is what I love. I get to do that every day at Infusionsoft... helping OUR business grow by helping tens of thousands of entrepreneurs grow their businesses using our marketing and sales software.
Specialties: All things related to small business growth.
Senior B2B content manager and editor | Author at contentfolks ✉️
I’m fio (fee-oh), and I’m the one you call when you’re ready to set up or scale a high-performing content program for your B2B SaaS company.
I’m also the one you read if you subscribe to contentfolks, a fortnightly newsletter that is a blend of sticky notes, big content marketing ideas, and small practical examples. Maybe you’ll find it useful? → contentfolks.substack.com ✉️
Email marketing - you know you need it (if you don’t, well, you do) but it scares you, or you’ve no idea what to write, or the tech confuses you, or you’ve just no time. This is where I come in. I do email marketing for business owners, be it a one-off project or monthly management.
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💥 WHAT DO I DO? 💥
👉 Copywriting
👉 Setting up account
👉 Audit
👉 Strategy
👉Sign up forms
👉Automations (flows)
👉Regular campaigns
👉Segmentation
I provide:
🔥 1:1 training (one hour, half day, full day, or 8 week programmes available)
🔥 One-off projects
🔥 Full management service acting as your business’ Email Marketing Manager
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💥 WHO DO I HELP? 💥
I help small to medium size businesses. I’m a Klaviyo Partner and love working with ecommerce businesses to nurture their audiences and grow their sales. I’m also a Certified Mailerlite Expert, which is perfect for consultants and coaches.
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💥 WHY EMAIL MARKETING? 💥
💪 Email keeps you top of mind
💪 Email allows you to personalise content
💪 Email can offer an extraordinary ROI
💪 You will get exceptional customer-first data to drive your campaigns
💪 More eyes on your content than a social media post
💪 A vital component of your omni-channel marketing strategy
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💥 GET IN TOUCH 💥
Email me at: sarah@sarahstiffin.com
Book a chat with me here: https://sarahstiffin.as.me/email-marketing
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And before you go …
📧 I wouldn’t be an email marketer without my own newsletter. Sign up and get my free Pre-Send Checklist - https://www.sarahstiffin.com/checklist
ATX living, B2B marketing & events enthusiast with a passion for connecting with the best in the tech, enterprise, and start-up communities. I have over 10 years of experience in global marketing events, user conference coordination, project management, field marketing, team leadership, and collaborating with stakeholders worldwide to create unforgettable experiences.
Content Strategy Leader | Editorial, Brand Marketing, Social Media | Fractional Marketing Leader | ex-Under Armour
Results-oriented leader and strategist with extensive marketing, content, and SEO experience paving the way for innovation in a rapidly changing environment.
At Scribd, I helped to develop the brand positioning and persona with an emphasis on sharpening the voice and tone and creating a brand personality. Working closely with the product management team, I've led content design around habit formation, solving user pain points, and incorporating a hybrid human-machine approach to integrating AI and machine learning algorithms. I’ve launched the Literally by Scribd blog and increased SEO traffic to the site threefold, spearheaded the editorial lifecycle program with 60-70% open rates and 3% click rates, sharpened the international go-to-market strategy, and developed a comprehensive social media framework.
Similarly, at Under Armour, I led the charge to establish our content publishing model to support the world’s largest digital health and fitness community with always-on, cross-functional marketing and product integration—reaching more than 200 million page views annually.
I played an integral role in the marketing efforts of global companies like Gap Inc. and Travelocity. When I jumped into the digital media world, I held pioneering roles: taking the print-based 7x7 magazine online as senior editor and then as the founding editor for UrbanDaddy San Francisco (ramping it from zero to nearly a half-million daily readership). Later, I simultaneously added responsibility in the tech travel sector by product managing UrbanDaddy’s award-winning smartphone app and expanding it to 32 cities nationwide.
My goal is to continue a successful career building brands and fine-tuning products with compelling, relatable content that’s oriented toward driving brand awareness and solving user problems with a focus on aspirational topics like fitness, wellness, travel, restaurants, and sustainability.
Content Director, Singer-songwriter, Actor Talks about #seo, #content, #musician, #marketing, and #creativity
For 3 years, I've been in a series of writer/editor/content strategy/SEO roles at Black and White Zebra, an awesome independent digital media team I absolutely love. We've grown from team of 3 full-timers to a large global team over the past few years; I'm currently serving as our Content Director. I got my start in digital as a freelance copywriter in 2013.
I am a singer-songwriter and I mostly make music as a recording artist. I've released 4 singles since releasing my first in May 2021; together they've hit 230,000+ streams so far. My songs are simple and accessible, yet empowering and fiercely catchy. You'll hear themes of encouragement, tolerance, and peace in eclectic pop compositions that blend house beats, sweeping orchestral sounds, and old time banjo folk.
I also work and train as an actor and screenwriter in Vancouver, BC.
Every once in a while I put something interesting on www.sarahtolle.com.
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