Browsing Creators
Elizabeth Irvine Claimed
VP of Marketing at MarketMuse
Inbound marketer with 14+ years of experience in enterprise and startup environments. Deep experience in lead generation, content marketing, landing page creation and optimization, and email marketing. Proven strength in increasing brand awareness through social media, event marketing, and partnership outreach. Areas of expertise: ✔ Content marketing ✔ Data & web analytics ✔ Audience segmentation ✔ Email marketing ✔ A/B testing ✔ Lead generation ✔ Budget management ✔ Copywriting ✔ SEO ✔ Social media ✔ Landing page creation & optimization ✔ Google Analytics ✔ WordPress
Deidre Hudson Claimed
VP Demand Generation & Growth | Chief Marketing Officer | 20% Pipeline Growth through GTM Strategy & Full-Funnel Pipeline Optimization | Startup to Series D | SMB, Mid-Market & Enterprise Marketing |$1M to $5B Revenue
Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation. KEY ACHIEVEMENTS Include: ✅ Launched account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, with a 43% conversion rate ✅ Built and managed outbound Sales Development Representative (SDR) motions generating $100K in pipeline and 30% improvement in conversion rates ✅ Achieved 110% Marketing ROI and reduced CPA (Cost per Acquisition) by 50% ✅ Scaled growth from $1M to $1.5M for startup targeting mid-market and enterprise brands, by building and launching an inbound demand generation channel ✅ Led transformation of partnership channel with 2x revenue increase ✅ Rebuilt and pivoted customer marketing program into a strategic retention tool with data-driven metrics
Lauren Alt Kishpaugh
Vice President Marketing at Postal
 Lisa Giusto
Senior Manager, Revenue Enablement @ Deel || Ex-Amazon
Enablement and training leader with experience in program management, product development and revenue operations. At Deel I drive success for SDRs and sales teams through the power of effective enablement strategies. I am strategist and hands-on builder, and I use data-driven insights to solve complex problems. "Granular" is not only my favorite word but also a guiding principle in my problem-solving approach. I believe that small, repeatable habits have the power to deliver the most significant changes. Specialties: enablement; revenue operations, leadership; sales; efficiency; onboarding; program management; people management; training, performance
Loren McDonald
Electric Vehicle and EV Charging Consulting Services - Market Analysis | NEVI Tracking | Forecasts | Research | Content | Keynote Speaker | EVAdoption.com | EVStatistics.com | PlugsNotPumps.com
Marketing and electric vehicle (EV) evangelist with 35 years experience in executive marketing, content marketing/thought leadership and evangelist roles. Loren is a frequent speaker on digital marketing trends and best practices and in his current role at Acoustic he is focused on the emerging role of artificial intelligence and machine learning in the future of marketing. He specializes in taking complex, confusing or emerging technologies and concepts and presenting them to audiences in a fun and creative way that makes then go “aha.” When Loren isn’t delivering presentations and content around the transformation of digital marketing he evangelizes the transition to a future of electric vehicles (EVs) through his EVAdoption.com website/blog and as a contributing write to CleanTechnica, the #1 green tech site. - 2011 Marketer of the Year - eec (DMA) - Marketing Executive of the Year, 2005 - American Business Awards - Written more than 500 articles on email and digital marketing trends and best practices, including with Media Post, ClickZ, MarketingProfs, iMedia Connection, DM News, etc. - A regular Media Post Email Insider columnist since 2007 (250+ columns) - Entertaining and educational public speaker with more than 200 events and Webinars under my belt in the US, UK, Canada, Australia, Mexico, Brazil, Germany, Israel, Sweden, India and the Netherlands. - Past co-chair eec (DMA) Marketing Awards Committee Specialties: Building brands and awareness through Thought Leadership and Content-Based Marketing programs.
Nathan Thompson
I build content engines for B2B SaaS companies. This converts their TOFU traffic into warm leads or money. Most companies prefer the money.
Experienced content marketer and founder of Helpful Marketing, a micro-agency that helps B2B brands create content that drives traffic and converts. I've worked with: - Bootstrapped startups with NO money or resources - Bootstrapped startups with LOTS of money and resources - VC-backed startups with LOTS of money and resources Watching how B2B content marketing functions across these different types of startup models has given me unique insight into the field. In short, what works for Goliath won't work for David. Fortunately, there's a great content strategy out there for you, regardless of your size. All we need to do now is find it. Want some help? Let me know at HelpfulMarketing.io
Sarah Allen-Short
Vice President, Give and Take
I head up marketing and sales at Give and Take, a company co-founded by Adam Grant that helps people share knowledge, help, advice, and resources using a digital platform and teambuilding exercises. It's the best job I've ever had and the best company I've ever worked for. My background: I'm a marketing and communications expert with 20 years of experience in technology, nonprofit, government, and higher education. My business superpower is balance (between strategic and tactical, right and left brain, scientific and intuitive, etc.). My favorite marketing discipline is content strategy. I love taking the skills and experience I've developed working with Fortune 500's and billion-dollar startups and helping more bootstrapped ventured apply those lessons. I share #startupmarketing advice and free templates here: https://www.themarketingdoula.com/
Stewart Hillhouse
Content at Mutiny | Sharing big ideas about growth and marketing
Tomasz Tunguz
Managing Director at Redpoint Ventures
Tomasz is a managing director at Redpoint. He is an active blogger at tomtunguz.com and is co-author of Winning with Data which explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Before joining Redpoint, Tomasz was the product manager for Google’s AdSense social-media products and AdSense internationalization. Tomasz attended Dartmouth College, where he rowed on the crew team (Go Green!) and graduated as a George Revitz Fellow with a BA in mechanical engineering, a BE in machine learning, and a master’s degree in engineering management.
AJ Wilcox
LinkedIn Ads Fanatic and Host of The LinkedIn Ads Show | Secret Weapon of the Most Sophisticated Advertisers | Ally | Founder B2Linked.com
𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗔𝗱𝘀 𝗶𝘀 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗱𝗶𝗳𝗳𝗶𝗰𝘂𝗹𝘁 𝗮𝗱 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀 𝘁𝗼 𝗴𝗲𝘁 𝗿𝗶𝗴𝗵𝘁 because the clicks are expensive, so any mistake becomes an expensive one. What people miss is it's also the channel that closes the largest deals. We're the only agency worldwide that's a LinkedIn certified marketing partner. If you need more from your LinkedIn Ads efforts, let's talk! ► 𝗪𝗵𝗼 𝗶𝘀 𝗕𝟮𝗟𝗶𝗻𝗸𝗲𝗱❓ ▬▬▬▬▬▬▬ We're THE agency that specializes in account management and training/consulting with LinkedIn Ads. Our team of experts has managed >300 LinkedIn Ads accounts, spent a cumulative $120M+ on LinkedIn, which includes 4 of LinkedIn's top 10 accounts. We make LinkedIn Ads rock and we have the results to prove it. Personally, I'm a ginger that loves triathlons, outdoor endurance sports, and fast cars, and live in Utah, USA with my wife and 4 kiddos. ► 𝗪𝗵𝗼 𝗦𝗵𝗼𝘂𝗹𝗱 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻❓ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ I regularly hear marketers and business owners say that LinkedIn Ads are expensive and don't work. My experience over the last 5+ years disagrees. We’ve found LinkedIn Ads to be extremely effective for: 1. B2B products or services with deal sizes (or LifeTime Value) over $15k 2. White-collar recruiting at scale 3. MBA candidate recruiting ► 𝗪𝗵𝗲𝗿𝗲 𝗪𝗲'𝘃𝗲 𝗕𝗲𝗲𝗻 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝗱 ▬▬▬▬▬▬▬▬▬▬▬▬▬ Since founding B2Linked, I've been honored to be invited to speak at 70+ conventions, such as Social Media Marketing World, HeroConf, Inbound, Search Marketing Expo, Pubcon, and Content Marketing Conference. I’ve also proud to be featured on many great podcasts, such as Entrepreneur on Fire with John Lee Dumas, and Social Media Marketing Podcast with Michael Stelzner. ► 𝗚𝗲𝘁 𝗶𝗻 𝗧𝗼𝘂𝗰𝗵❗ ▬▬▬▬▬▬▬ Looking to supercharge your company's leadgen efforts? Looking for a speaker for your next event or podcast? Contact me here: Email: ✉ AJ@B2Linked.com Visit: ☞ B2Linked.com Please note: I don't accept connection requests that aren't customized, so make sure to let me know the reason for connecting.