A forward-thinking Technology leader with a proven track record of delivering significant business solutions and leading software development and support teams globally. Proven ability in identifying and applying innovative technology and business strategies to improve global business operations, enhance return on investments, reduce business costs, and expand relationships. Areas of expertise include: Digital Strategy and Program Management Digital Transformation Consumer and Customer Marketing Digital Strategy Product Strategy and Development Content Supply Chain Management Digital Marketing Platforms Digital/Media Asset Management Platforms Adobe Marketing Cloud (including Adobe Experience Manager, Target, Campaign, Analytics, Adobe Experience Platform, Adobe Workfront) Collaborating with Creative Agencies & Office of CMO Managing Onshore/Offshore Technology Teams

Integration/ Ecommerce Architect, Customer Advisor, Customer Success Manager: • Extensive experience in e-commerce, data integration, advisory & consulting. • Helping customers with product roadmap, evangelizing product usage across business units. Provide best practices. • Advisor to key customers, driving conversations with Business sponsors, Enterprise Architects, CTOs CIOs, creating trusted relationships. • Extensive experience in professional services, working with partners, third-party vendors, product implementations with product, SaaS companies. • Hold discovery workshops with customers, partners, positively influence key stakeholders. Understand business problems, design and develop efficient solutions for customers. • Ecommerce integrations with ATG/Endeca, API management, Hybris, SAP Integration work with Mulesoft platform • Manage multiple clients, help grow business/product footprint. • Digital Marketing, Experience manager, CMS system, campaigns, audience segmentation, product/caegory landing pages, templates, SEO, preview, authoring contents. • Worked on Ecommerce Search products using Artificial intelligence, machine learning Search product. Provide better search capabilities with personalization, ML & AI abilities. • Experience in ERP, database, BI/OLAP, data communication. • Extensive domain expertise in Fashion, Apparel, Retail, Auto /automobile industry, Consumer, Manufacturing, IT, Financial, Libraries, Education & Entertainment industries. • Enable partners, Sysem integrators for Product adaption, provide support. Manage on-shore and off-shore dev teams for timely delivery, provide design/guidance.

I received my BA in Psychology and moved to Champaign, IL. I run an online business and website about organization, productivity systems, and creativity. I am also a research assistant at the Beckman Institute at the University of Illinois, where I work with Human Factors. The current research projects includes the use of drones to facilitate aging in place, as well as using virtual reality as a medium to create experiments.

While working by night as a poet, by day I'm a corporate storyteller at WilsonHCG. I've had a passion for writing since I could hold a pencil. This led me to writing demands for clients while managing at a law firm and now marketing for digital campaigns through insightful storytelling. The common denominator here has always been creating stellar content. Why? Because I want to educate and help people succeed. When not immersed in the world of RPO, you can find me practicing aerial arts, playing video games, and learning Japanese. My love for cats is extensive, and my love for The Legend of Zelda is even more so. Connect with me over LinkedIn for networking and professional development.

I'm a goal-oriented and success-driven professional. My experience in strategic brand planning, and curating digital and organic/paid social media marketing opportunities are curiosity based & effective. •Skilled in SEO/SEM/PPC, ever green and paid content creating. •Track KPI's, utilizing google analytics, google ad words and social management. •Highly experienced with design tools Snappa, Canva, Adobe, InDesign, Snaggit. Expertise in coordinating events & creating interactive organic marketing opportunities. Skilled at implementing business strategies to align branding initiatives & ensure success of sales & marketing campaigns. Successful track record as Social Media Marketing Director. Increased revenues to over $250,000 in the first quarter. Managing marketing budgets, campaigns, focused on ROI. Excelling at vendor, client and staff relationships. Certifications: Cornell Digital Marketing (IP) Social Media Marketing: ROI Social Media Marketing for Small Business Leadership Foundations InDesign CC 2015 Essential Training Learning Instagram New Manager Foundations Excel 2013 Working with Charts and Graphs Tony Robbins- Ultimate Power Workshop

Experienced Marketing and Social Media Professional with a demonstrated history in community management, social strategy, influencer management, and experiential marketing with consumer brands. Specializes in social media real time optimization, brand management, social media comms and crisis management, and redeveloping brands to have a more genuine and personal approach. Please visit www.shelbyjacobs.com for more examples of my work.