Sheba Zaidi an entrepreneur and communications professional with over seventeen years of experience. She is the Co-Founder of Mahara Mindfulness - a contemporary lifestyle brand with the goal of creating products and experiences that provide a stepping stone into a world of mindful practices and personal transformation. Mahara's first product is The Human Being Journal which was included in Oprah’s Healthy Living ‘O’ List and has secured coverage in The New York Times, Forbes, Oprah Daily, New York Magazine (the Strategist), The Globe and Mail, e-Talk, to name a few. It also included mentions and endorsements from The Ellen DeGeneres Show, Jessica Alba (The Honest Company), Kourtney Kardashian (POOSH), Lauren Conrad, Jennifer Aniston (LolaVie) and goop. The Human Being Journal was recently included in the official 65th GRAMMY Awards gift bag and is available across the US and Canada in stores such as Chapters Indigo, POOSH, Holt Renfrew, Paper Source and Barnes and Noble. She is also the Co-Founder of The County Wine Tours, a wine tour company based out of Prince Edward County. The company has been profitable since launch, grown from 5 to 12 employees and secured an online partnership with Chapters Indigo, Canada's largest bookstore chain. Until February 2020, Sheba was a full-time professional at a Toronto-based public relations agency. She has a passion for healthcare communications and has worked on everything from pharmaceutical launches to public awareness campaigns to consumer health programs. Her expertise include building integrated brand and category communications initiatives to engage multiple audiences. She enjoys sharing compelling stories and is fascinated by how humans consume content and develop brand affinity. Over the past decade, Sheba has honed her skills in public relations, media relations, strategic and tactical execution, issues management, internal communications, event planning, brand building, content creation, analytics and measurement. Specifically, Sheba has significant experience in areas including oncology, dermatology, women’s health and primary care. Her passions include brand building, stakeholder relations, thought-leadership, advocacy and integrated DTC campaigns.

Google Ads Certified with proficient skills and experience in paid and organic search, lead generation, analytics, paid social advertising, email marketing, landing page optimization, and creative work. Out-of-the-box problem solver, capable of meeting deadlines under pressure. Detail oriented with exceptional communication skills (verbal/written).

Experienced Spokesperson and Corporate Communications professional with a demonstrated history of working in multiple industries. Business Development and Operations Management professional with experience in strategic planning, partner relationship development, campaign management, recruiting, budget management, personnel supervision, and team leadership. Highly skilled in Media Relations, Corporate Communications, Social Media Branding, Nonprofit Development, Fundraising, and Management. Strong community and social services leader with proven success in streamlining and managing business resource development functions and operations to achieve organizational goals and initiatives.

I utilize more than nine years of copywriting, content creation, marketing, branding, and journalism experience to serve my employers, international brands, major publications, and freelance clients. I specialize in writing copy for niche industries that include (but are not limited to) sales, branding, technology, software, SaaS, retail, healthcare, insurance, finance, and entertainment. Published by media outlets such as USA Today, Mediaplanet, and LiveStrong.

I’m a creative and results-driven digital marketing professional with a knack for telling stories in an authentic and human way. I have 5+ years of experience across web publishing, content development and management, campaign planning & execution, and communications. I’m truly passionate about my work and always eager to connect with other marketers and creative professionals. So feel free to contact me if you’d like to connect! Core skills: Content marketing - Demand Gen strategy with an inbound marketing approach Copywriting - SEO, SEM, website, email, display & social ads Integrated marketing campaign planning Copyediting and proofreading Project management Qualitative research

keynote speaker on social media strategy, LinkedIn marketing & social media marketing trainer, MediaHicon digital marketing author, and MediaHicon SEO consultant for global organizations.

IT MANAGEMENT (23 years of experience) Goal oriented and dynamic IT Leader who can design strategies to transform technology and IT Service delivery to support the growth of the company. Experienced Network Engineer, Telecommunication Engineer, Business Continuity and Risk Management Expert, and Project Manager with extensive experience in the set up and maintenance of networks, telecommunication, web delivery, and database programming, to provide high availability solutions always. Technically oriented and analytical, exercises independent judgment and decision-making abilities in establishing technical standards, ensuring adherence, and in evaluating technology problems and creating manageable solutions. An efficient and highly motivated indivudual with working knowledge of the principles and techniques of effective supervision and training. A team player experienced in working with different teams and personalities including clients and vendors as well as working on own initiative. Core Competencies IT Operations & Project Management •Network Engineering•Risk & Security Management • Telecommunication Administration • Disaster Recovery • Business Continuity Planning and Management • Technical & Desktop Support • Process Improvements • Team Coordination • Staff Training & Development • IT Services • Conflict Management & Cohesive Collaboration