Chelsea Castle
Chelsea Castle Claimed

Chelsea Castle

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Content @ Lavender

Journalist turned empathy-driven marketer. Fervent writer, editor, strategist, and people leader who draws on multi-faceted experiences and journalistic roots in her entire approach to content. An approach that is, effectively, hyper-focused on empathy and the human element of all things.

Follow for insights and musings about B2B, marketing, and organizational practices.

Most engaged

The Modern Day Marketer's Guide to Turning Down the Volume Game and Turning Up Quality Content
eBook
🧃
3 Modern Day Marketing Ways to Build for Quality Over Quantity  | The Juice
Article
Watch the Recap : Content Marketing Trends 2024
Webinar
Taking a Quality First Approach with Your B2B Content
Article
How Butterfly Network Uses Group Demos to Convert Unqualified Leads
Case Study
040: From Journalism to Marketing and Keeping the Human Element in Mind with Chelsea Castle (Chili Piper)
Podcast Episode
9 Common Sales Email Mistakes and Lessons
Article
Handoff With Their Heads
eBook
Business to Human: serving your audience through content
Podcast Episode
Growing in Customer Success with Jay Nathan, CCO of Higher Logic
Article

Latest Content

Watch the Recap : Content Marketing Trends 2024
Webinar
148 - How To Make B2B Content NOT Boring, With Lavender Marketing Team
Podcast Episode
Conquer Conferences: Lavender's Ultimate Event Playbook
Toolkit
Lavender's Secret Sauce for Onboarding New SDRs
Article
9 Common Sales Email Mistakes and Lessons
Article
UPDATED: The Ultimate Compilation of Lavender Sales Email Frameworks
Article
Chili Piper - Handoff Solution Brief
eBook
Free Ebook - Handoff With Their Heads - Chili Piper
eBook
A Personalization Framework For When You Have No Info
Article
How to Use ChatGPT for Sales Emails
Article
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Journalist turned empathy-driven marketer. Fervent writer, editor, strategist, and people leader who draws on multi-faceted experiences and journalistic roots in her entire approach to content. An approach that is, effectively, hyper-focused on empathy and the human element of all things.

Follow for insights and musings about B2B, marketing, and organizational practices.

55
articles
2
case studies
4
ebooks
1
infographic
10
podcast episodes
1
toolkit
9
videos
1
webinar