Shruti is a content writer who helps B2B companies with their content needs. Driven by her passion for creating captivating content, she takes pride in being well-versed in writing about business, finance, lifestyle, and technology. With her unwavering commitment to achieving her goals, Shruti takes pride in her ability to craft content that captivates and engages her audience. Whether she's drafting captivating blog posts or developing engaging social media campaigns, she always puts her heart and soul into her work, delivering exceptional results that leave her clients more than satisfied. She is a firm believer in dreaming big and manifesting them into reality. Her long-term goal is to become a published author. When not indulged in the immaculate writings by diverse writers ranging from John Green to Jhumpa Lahiri, Shruti enjoys the Pune sunsets and good music and is always up for bookish suggestions, day-to-day discussions, and worldly debates.

Work on Google Technical Infrastructure, especially Global Software Load Balancing and Google Infrastructure Configuration Server.

10 years of diverse experience in building and executing initiatives across the entire customer and employee lifecycle. During my tenure I have helped hyper growth businesses build teams, cut bottom line costs, increase revenue and improve operational efficiencies. Over the years I have worked with/in Automotive, B2B SAAS, Consumer Tech, FMCG, M&E, Real Estate sectors. I have an empathy-driven approach to problem solving and enjoy working with passionate individuals and design driven products. I love mentoring freshers in order to make them job-ready. I would describe myself as someone who is highly curious, always wanting to learn and help people while adding value to the organisation. I love to travel and explore new experiences. It reflects back in my personal as well as professional life as well. My work demonstrates that I don't shy away from jumping into something completely different and trying to hone it. I have a unique blend of Marketing and Product chops which helps to understand customers' end-to-end journey and having a go-getter attitude make me someone who is unstoppable. Most Proud Work - Repositioned Haptik as the leader in the Conversational AI Space in India leading playing a pivotal role in the funding by Jio of $100M dollars - Shaped the B2B marketing function from scratch that grew recurring revenue MoM - Working with early career employees and mentoring them to become industry ready - Commitment towards equality and active member of the POSH committee - Reduction of attrition and building a high-performing culture

I love working on new ideas, and enjoy studying Tech and Products that will help us grow and shape our future. Over time in my career I have a gained an understanding of Product Management, Sales & Marketing, and Business Growth across industries. An XLRI Business Management graduate from the class of 2018, and an NIT Jaipur graduate from the class of 2013, I currently lead product led growth at Policybazaar, and manage the Business Growth via CRM across BUs. Previously I was the head of marketing for South Africa region at Zensar Technologies, under the general management program by RPG Group. I also had a brief stint as part of the South Africa BFSI Sales team. During college, in 2012, I, with three more friends started TalEx, a start-up that aimed to provide a network and platform to the budding talents across the country. I was essentially the co-founder responsible for Marketing, Partnerships, and Business Development. In 2011, owing to my love of writing, I started the blog ABugInMyMind which became popular with time and bagged many blogging awards for the same. I also wrote a book ( My EX Fell In Love: Fiction-Humor) about a research student's college life. In 2013 I was recruited by Oracle Financial Services Software Ltd. where I worked as an associate consultant. The work included development of the company flagship product, Flexcube. At XLRI, apart from academics, I was a part of committees such as the Ensemble Valhalla Core Team, that is responsible for the conduction of Ensemble-Valhalla, XLRI's annual fest, and External Linkages (ExLink), that is responsible for the admissions, overall branding, and media relations of XLRI. I am also working on a few stories that are planned to be published later. I write frequently on a popular website Quora.com where I was also the Top Writer 2015.

Consummate professional offering 5 Years of Experience in CRM, Program management, user lifecycle management, team management, and creating digital marketing strategies. Delivering valuable insights via Analytics and data-driven methods.

In a world where people rely on web for answers, who else can be a better friend than “answer-driven” content and those who write them? Does your brand audience also have questions that need perfect answering? Let's unite and make your brand “content” with my “content.” I use my words to deliver quality answers to people's questions that make them stop, think, and feel something. And eventually, inspire them to take action. 𝗛𝗲𝗿𝗲 𝗔𝗿𝗲 𝗦𝗼𝗺𝗲 𝗤𝘂𝗶𝗰𝗸 𝗪𝗼𝗿𝗱𝘀 𝗔𝗯𝗼𝘂𝘁 𝗠𝗲 👇 ● My name is Shubham. I'm an aspiring writer by profession, by choice, and by heart. I delve deeper, ideate, and create “insightful and purpose-driven” content that gives unique, meaningful voices to brands. ● I leverage the power of content, create a moving content strategy, and use my writing prowess to build trust and elicit confidence in brands. If required, I can also rekindle the lost spark in your brand. 𝗧̶𝗥̶𝗨̶𝗦̶𝗧̶ ̶𝗠̶𝗘̶! 𝗧𝗥𝗬 𝗠𝗘! 𝗦𝗼𝗺𝗲 𝗤𝘂𝗶𝗰𝗸𝘆 𝗔𝗯𝗼𝘂𝘁 𝗠𝘆 𝗪𝗼𝗿𝗸 𝗮𝘀 𝗪𝗲𝗹𝗹 👇 ● All these years, I have written content for various formats (from short-form to long-form) and covered all the major domains, including education, technology, digital marketing, B2B, B2C, lifestyle, human interest, social relevance, entertainment, news, and more. ● I'm well-aware of all types of writing styles (expository, descriptive, persuasive, and narrative). I adhere precisely to the AIDA framework (for content writing), PAS framework (for copywriting), and BAB framework (for marketing copies). Broad categories and types of writing I've encountered while embarking on a content writing journey: 📜Content Writing 📜Creative Writing 📜Copywriting 📜SEO Writing (On-Page SEO) 📜Ghostwriting 📜Blog Writing 📜Rewriting/Paraphrasing 📜Proofreading 📜Editing ● 𝗧𝘆𝗽𝗲𝘀 𝗼𝗳 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗙𝗼𝗿𝗺𝗮𝘁𝘀 𝗜'𝘃𝗲 𝗪𝗼𝗿𝗸𝗲𝗱 𝗢𝗻: 📄 Blogs and Articles 📰 Website Content 💻 Digital Marketing Content 🗣 Branding Content ⌨ Technical Content 🔍 Case Studies 📑Landing Pages 📧 Email Newsletters 📱 User Experience Writing 👍🏼 Social Media Posts 📄 White Papers / E-Books 📽 Video Scripts 💻 YouTube Video Descriptions/Subtitles I truly enjoy the process of bringing my experiences and stories to life. Writing has been a way for me to process the world around me and make sense of it all. Breathing through my writing and getting consumed in the process of writing is my X-factor. 𝗣.𝗦: 𝗕𝗲 𝘀𝗶𝗺𝗽𝗹𝗲. 𝗛𝗮𝘃𝗲 𝗰𝗹𝗮𝗿𝗶𝘁𝘆. 𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿, 𝗯𝗿𝗲𝘃𝗶𝘁𝘆 𝗶𝘀 𝘁𝗵𝗲 𝘀𝗼𝘂𝗹 𝗼𝗳 𝘄𝗶𝘁.

I am currently working as an AGM Product Marketer at Vodafone Idea Limited. Being the Prepaid Product Lead, I hold complete ownership of Revenue, Churn, and Base Management for Uttarakhand & Uttar Pradesh Telecom Circle. My motivation for this role spanned out of a hunger for B2C Marketing experience. Before this, I was an Assistant Content Manager at Genpact Corporate, mostly dealing with Proposals and RFIs in close coordination with Deal Managers, LSAs, GOLs, and Sales Heads. My cumulative experience is around 4.5 years. I have completed my PGP/MBA from MDI Gurgaon with an exchange term from ESCP, Paris. I hold 2 Full-Time Management Degrees i.e. PGP from MDI-G and MiM from ESCP. My strengths are my observation skills, a high bias for action, and my ability to adapt quickly. I have worked across various sectors and each experience came with its own set of challenges. But this has helped me to foster a better worldly view, and sharpen my communication skills.

Shubham is a passionate and innovative leader in the field of machine learning and computer vision, with a focus on 3D perception and autonomous vehicles. He holds a graduate degree in Computer Science from Stanford University, where he specialized in Artificial Intelligence and learned from the world's top experts. As the Head of Machine Learning at Kodiak, he is building the world's safest driver, using his extensive experience and skills in developing and deploying vision-centric 3D perception solutions. He has led a team of talented researchers at Ford Autonomy, where he created an end-to-end 3D Perception stack for Ford L2+ vehicles, and a scalable cloud-based ML framework for all ML tasks within Ford. He has also authored multiple patents and publications, demonstrating his contributions to the industry and his commitment to driving change.