Andrew is the Head of GTM (Marketing, Sales, Partnerships, Success) at Stackbit and formerly Contentful's Director of Platform Strategy & Evangelism.
With his expertise in software and product, Andrew is a sought-after advisor and guide to engineering and marketing leaders about scalable architecture (creator of the hub-node-spoke multi-space framework), digital platforms, #MACH architecture, and assembling the best technology stack for your digital team.
CMO @ Agorapulse ★ 2020 Top 10 SaaS Branding Expert ★ Voted Top 3 Marketer on LinkedIn ★ Top 50 Social Seller ★ Top 50 Sales Keynote Speaker ★ Award-winning Content Creator
Aggressive B2B SaaS Revenue Machine ► Comfortable in the board room, lunch room, and classroom ► Can quickly assess people, challenges, and opportunities ► Forthright with observations and recommendations ► Manages a budget better than a miser ► Passionate about mentoring people ► At ease in high stress, fast paced, or political environments ► Not afraid of making hard decisions ► Fanatical about process, metrics, automation and accountability ► Sarcastic
Experienced Digital, Ecommerce and Marketing Specialist with a demonstrated history of working in retail, financial services and insurance. Skilled in Digital Strategy, Ecommerce Channel Management, Online Sales, Omnichannel, Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
A proven visionary and leader that translates marketing strategies into tangible results across all branches of marketing. Expertise in developing business-to-business and business-to-consumer concepts and strategies as well as translating them into actionable tactics that amplify awareness and yield sustainable growth. A creative leader who approaches market challenges and opportunities using both analytics and innovation. Superior ability to assess market and competitor environments and recommend effective strategies to capture leading position. Recognized for building highly skilled and loyal teams as well as fostering strong executive and cross-functional relationships. Dedicated to maintaining a reputation built on quality, expertise, marketing acumen, and uncompromising ethics. Adept in driving revenue growth and expanding market share.
Specialties include: Leadership & Team Development, Customer Segmentation, Business Analysis, Integrated Campaigns, Strategy & Market Planning, Customer Engagement, Retention, Brand Positioning, Competitive Analysis, Product Marketing, Channel Marketing, Field Marketing, Multi-Cultural Marketing, Sales and Sales Enablement.
Multidimensional professional with experience across every marketing discipline who contributes to business growth with integrated campaign development, innovative demand generation programs, compelling content and offers, meticulous execution and organization, sales engagement, and customer relationship building.
SKILLS
Demand Generation ● Content Strategy ● Field Marketing ● Copywriting and Editing ● Curriculum Development ● Reporting and Analysis ● Team Leadership ● Marketing Operations ● Operational Streamlining ● Event Planning ● Stakeholder Communication ● Brand Management ● Executive Presentations
Detail-oriented writer and editor with a strong background in technology, creating effective written content, and working in fast-paced environments. Especially skilled in researching, generating, and editing both technical and marketing-based content under tight deadlines. Over 15 years of experience working with internet-based services, and over 8 years of experience working in an advanced product management role, which has included experience with numerous different communication opportunities and styles.
Proven marketing and ecommerce leader and strategist. Passionate in building mission-driven brands striving to make an impact on consumers' long-term health and wellness and improving our environment. Experience developing and implementing integrated marketing strategies across omnichannel tactics, rooted in a deep customer-first approach with strong analytics insights. Constantly amazed by the team and partners around me and passionate in building up cross-functional collaboration, learning, and innovation.
Marketing and communications thought leader.
Expertise in:
* Strategic marketing and communication planning and execution.
* Comprehensive program management.
* Media and analyst relations, crisis communications.
* Brand development and momentum.
* Customer activation.
* Sales, partner and channel engagement programs.
* Industry and market analysis, competitive positioning.
* Cross-business problem solving.
* Team management and financial planning.
* Event marketing and PR.
* Content development: presentations, print support across digital, print, social, web.
* Communication assets: press releases, messaging, presentations, training and support.
* Media and industry spokesperson.
Vertical emphasis: Technology, health care, insurance, financial services, manufacturing, automotive, telecommunications and public sector.
Enterprise focus: Cloud computing, the Internet of Things (IoT), big data, data center management, high performance computing (HPC), storage, networking, technology services and consulting, mobility, security.
A highly motivated marketing professional and project manager, with a successful track record of developing and executing data-driven digital and traditional marketing campaigns and programs that deliver on organizational KPIs. A self-starter and creative thinker, with the ability to analyze the ongoing market landscape and customer trends in order to make informed business decisions. Solutions-oriented, thrives in fast-paced environments, and loves building and mentoring high performance teams.
Areas of knowledge and expertise include:
• Solid strategic planning skills aimed at driving stronger brand and long term corporate vision
• Experienced content marketer with the ability to think creatively and critically, while leading the strategy and development of physical and digital assets that drive business, support lead generation, and improve brand awareness
• Dynamic leadership qualities to build, mentor and collaborate across all levels of the organization and with external partners and agencies
• Decisive and capable of delivering quick solutions to marketing and creative challenges
• Result oriented with the ability to achieve target within given time
• Extensive work with all media channels
Marketing and Research Manager at Foundry (formerly IDG Communications)
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