Senior B2B content manager and editor | Author at contentfolks ✉️
I’m fio (fee-oh), and I’m the one you call when you’re ready to set up or scale a high-performing content program for your B2B SaaS company.
I’m also the one you read if you subscribe to contentfolks, a fortnightly newsletter that is a blend of sticky notes, big content marketing ideas, and small practical examples. Maybe you’ll find it useful? → contentfolks.substack.com ✉️
I’m a content marketer that’s worked with a whole heap of startups and enterprise companies, including Google, GoDaddy, Clearbit, ProfitWell and Hotjar.
I’m currently Director of Marketing at the remote marketing agency Animalz. Before that, I co-founded a marketing agency, freelanced as a marketing consultant and copywriter, reviewed beers, designed t-shirts and tended bar.
I am passionate about helping businesses succeed with streamlined financing packages and cash management tools. When your business needs funds to grow, Old National has the answer. We offer options to help meet your particular financial situation. Whether you require a one-time disbursement of funds for general growth, or if your need is specific to equipment or real estate, we have the solution.
Head of Product Marketing | GTM Strategy | Messaging Expert | Creative Content Producer and Thought Leader Talks about #ai, #iaas, #datacloud, #edgecomputing, and #storytellingwithdata
As a cloud technology and solution marketing leader with 15+ years of experience, I specialize in developing GTM strategies, product positioning, translating complex technical product capabilities into key benefits and value propositions, and creating compelling product stories and marketing content that converts leads into sales. My cloud technical domain expertise includes B2B SaaS (ERP, SCM, HCM, CX), IaaS, AI-driven conversational digital assistants/chatbots, analytics, and IoT, open-source database, data platforms, security, and storage across numerous industries.
At Oracle Corporation, I served as Senior Director, Cross-SaaS and Industry Marketing, where I developed marketing programs, social media campaigns, and diverse marketing content across the funnel for a variety of products and industries; I created a cloud ROI calculator that converted 34% of leads to sales in its first quarter and authored blogs in the top 6% viewed of all company SaaS blogs for all 2H FY2022. In addition, I led large cross-functional teams to create and distribute key thought leadership content and build a comprehensive web page content strategy that increased website traffic by 25% and 20%, respectively.
As Director of Product Strategy and Marketing at Oracle Cloud Infrastructure (OCI), I headed product strategy, positioning, and go-to-market strategy and launch for a cloud management and cost optimization console that supported nearly $1B in cloud business growth.
I am a marketer with deep roots in analytics and insights who has spent 20 years building and leading the most innovative marketing and research teams in media. I love transforming businesses - whether it’s finding ways to accelerate growth for a bleeding edge business or re-energizing and reinvigorating a legacy business. I believe that through a deep understanding of consumer needs, market trends and the competitive landscape, we can uncover, test and prove out new and exciting paths to growth.
As a nimble communicator, I possess the unique ability to balance high creative with high accuracy. My strength lies in being able to quickly grasp a concept and deliver a message with the appropriate tone and voice. I have a wide breadth of experience in writing for heathcare/pharma, retail/fashion, nonprofit, educational materials (print and web) along with social media expertise. I have both extensive agency and in-house experience. I can write everything from technical long copy to succinct product descriptions, fun scripts and snappy headlines.
Experienced Owner & CEO of the largest woman-owned performance marketing agency with a demonstrated history of working in the digital marketing and advertising industry. Skilled in Digital Strategy, Premium Affiliate Management, Growth Marketing, Customer Acquisition, and E-commerce. Strong business development professional and proven public speaker who has held many speaking and moderating engagements at industry conferences such as Affiliate Summit (East and West), CardCon and Capital One’s Women in Business Panel. Mom of four kids under the age of 10.
Elite Business Coach - I help $1M+ business owners & their teams take efficient action to grow to $10M and beyond.
I am a very passionate person. What I put my mind to, I accomplish. I have had a history of various careers. These careers only go to show that I am capable of accomplishing anything I am determined to learn and adapt to. I majored in Humanities with an emphasis in Art History because I was passionate about what I was studying. I enjoyed the rich history and how we have been shaped as a culture and as a society. Humanities, as a major, taught me to think outside of the box. It taught me to be adaptable and to think in the abstract. In class, we would discuss and ask questions that no one would even consider and as a result, we would come up with answers that created new ideas, which made us into innovative thinkers. I have been able to do what I have wanted in my various careers because I have been educated to ask the right questions to get the best results. I believe that because of who I am as a passionate, adaptable and innovative person I have been able to go the distance in any career I have obtained.
Encouraged by the process of learning something new!
Education professional with 16+ years experience and a wide variety of industry exposure including enrollment, customer service, information technology, financial aid, print marketing, event planning, social media marketing and more. Energized by the journey of learning something new. Committed and diligent employee, striving to improve the responsibilities set before me.
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