My first job out of college was an inside sales rep. I was 22 years old making 100 cold calls a day to Fortune 1000 CFOs trying to convince them to manage their T&E costs with our software solution. I realized quickly I could get a better response by sending highly targeted emails to multiple folks in the top accounts in my territory. I would A/B test my own subject lines and body copy. I essentially created my own ABM strategy and personal SalesLoft cadence before those even existed.
While I had success, I learned I didn't like sales. I loved tinkering, trying new things, using data to optimize my approach, and I loved technology. That job propelled me onto the journey of wanting to work in digital marketing. However, before I landed my first digital marketing job I needed experience. I couldn't get a real marketing job so I started my own website, built a CPC strategy, developed all the content myself, and grew the site to 30K unique visits a month. I used this self-made experience to get myself a real digital marketing job managing social media and influencer marketing strategy in the early days before Facebook marketing became what it is today.
Fast forward 13 years, I've held several demand and growth leadership positions and have had the privilege to build and lead some of the best teams ever. My journey with startups taught me how to hustle. I was lucky enough to work with clients like HP, Samsung, IBM, and Verizon to improve their inbound acquisition strategies. I learned the importance of customer success and how important NPS scores and retention rates are.
I was lucky enough to land a job at Google and took advantage of every opportunity given to progress my career within Google. From incubating a new campaign team that delivered $1B pipeline in its first year, to driving product led growth strategies for early stage Google apps, to now leading global demand generation for a product that is loved by billions of consumers and businesses.
I have an always-on learning mindset and believe a good work ethic will get you farther than pure academics or experience. I like to hustle, I like solving problems, and I'm just getting started.
(The views and opinions I share on LinkedIn are my own and do not reflect that of my employer)
Working at Mattress Firm has been the best experience. Especially over the last four years as I've been able to combine my skills in sales with my passion for helping others succeed. As the Sr. Manager of Omnichannel Integration my job is to bridge digital and physical elements to enhance the external and internal customer experience.
Director of Web Experience and Web Properties at Smartsheet
I am a passionate, experienced, Digital Leader. I have demonstrated success and history of working in Global Web marketing, Content marketing and Digital advertising. A strong marketing professional skilled in Digital Strategy, Experienced Team Management, Thought Leadership, Business Operations, Vendor Management, and Emerging Technologies
Pre-Sales Manager, Pre-Sales Director, Pre-Sales VP
Specialties: Call Center Architect, Call Centre Architect, Call Center Pre-Sales, Call Centre Pre-Sales
Contact Center Architect, Contact Centre Architect, Contact Center Pre-Sales, Contact Centre Pre-Sales
Let’s make stuff.
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I have a unique background that allows me to inspire and develop new creative ideas. The journey of which requires big picture hope and dedication to details.
I am a passionate innovation product creator with:
- 25+ years of development, innovation and product management experience.
- 14 years of advanced digital innovation.
- 17 patents.
What I do.
- I inspire, dream, question and enable innovation.
- I research and develop solutions for simple, innovative user experiences.
- I apply new approaches in sport, nutrition, behavior, computer science and technology innovation.
- I break apart large project scope, defining smaller spikes and stories to enable a flexible, Agile, fast-pace environment.
- I experiment, test, and fail fast.
- I utilize data to find meaningful user insights
- I play, break, and make stuff
Founder, Mercer Island Group: Marketing Management Consulting
I lead Mercer Island Group, the West Coast's preeminent marketing consulting firm.
I have led consulting teams on behalf of clients as diverse as Nokia, HP, Microsoft, Sprint, Nintendo, Abbott Laboratories and numerous others. I founded MIG in 1990, after serving as a division president in a Fortune 100. Earlier in my career, I cut my teeth with a decade in Brand Management at Procter & Gamble, leading numerous brands and helping guide an important evolution in the brand management system. While there I helped lead the famous Pringles turnaround; guided Jif to market leadership; led the flagship Tide brand; and helped launch major new products like Tide with Bleach.
Specialties: MIG services cover three key areas: strategic marketing and management consulting, organizational effectiveness, and client-agency relationships.
Clients have included some of the World's finest companies: Microsoft, HP, Starbucks, Nokia, Sprint, Time Warner, Toshiba, Lifetime Television, Allrecipes, Quantum, U.S. Cellular, Rand McNally, Bayer, Dole, Dial, Kraft, AT&T, Money Mailer, Waggener Edstrom, Cox, NEC and others.
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