Content, it is said, “is King”. It takes many familiar forms and is crucial in a world where users and industry observers consume a large volume of information before making a purchase decision or forming an opinion about a company. As a creative content strategist and communications professional, I generate and oversee the production of the engaging content organizations need to better position their solutions in the global marketplace.
I have a background in political communications and journalism, and a demonstrated track-record of building data-driven content programs for hyper-growth organizations, Fortune 500 companies, startups and digital publications at a global scale. In addition to managing editorial and creative direction, I develop messaging architectures that inform brand identity, public and analyst relations, product launches and multi-channel marketing campaigns. Whether it’s a website, blog post, infographic, long-form article or video script, I tell compelling stories that increase awareness, establish trust, and build advocacy.
Content Design, Storytelling, and Marketing Communications
In brief, I’m good with words, images, and new technologies. Sounds easy? Well, if you’ve ever worked in editorial teams, you’ll know that there can be an enormous (and potentially damaging) lack of connection between writers, designers of all persuasions (web, digital, product, graphic, etc.), and developers. Bridge that gap and you end up with quality marketing products that speak to your audience and reflect your business. Fail to bridge the gap and – well, you get the idea.
Maybe my knack for visual wordsmithing derives from my equal love of both books AND movies or perhaps it’s just my way of compensating for growing up in a drab and uninspiring post-industrial town. For you, the origin doesn't really matter. The end result is that I now thrive on producing ambitious and creative marketing communications materials (and doing so in beautiful surroundings!).
The ability to converse fluently in the copy, design, and tech spheres, means that storyboarding scripts, managing video production and strategy, producing multimedia-infused long-form, and doing content design for websites all come particularly easily.
If I've stoked your curiosity, DM me and we'll go from there. Oh, and I have a long-standing personal and professional commitment to sustainability and an almost obsessive interest in Russia – just warning you in advance :p
✍conversion copywriter SaaS💻 making words do more of what they're supposed to📈 on websites, platforms & apps
Show me a website, platform or app that needs copy and I'm back to that excited kid unwrapping presents from Santa🎅. You get a conversion copywriter who gets results with words📝 (copywriting, UX copy, microcopy), data📈 (analytics, AB/user testing, optimisation), and strategy🧠 (content calendars, audience personas, stakeholder buy-in). Experience with multinational companies to bootstrapped startups🌍. On campaigns across UK/EU/US/APAC, in private and non-profit sectors.
Product Marketing Manager @ Semarchy
Experienced digital strategist with comprehensive domain expertise in digital strategy including: AI/ML Workflows, Prompt Engineering, Go-to-Market Strategy, Data & Analytics, Market Research & Business Intelligence.
I run one of the largest remote work communities with over 150,000 members and ranked in the top .1% of websites in the world.
Current interests: intelligent automation, no-code development, AI/ML, programmatic content, product innovation and startups.
Well versed digital marketer and ecommerce professional with over ten years of experience.
My experience and interests include: holistic digital marketing (CRO, Email marketing, Customer Acquisition and Retention), E-commerce (Shopify focused ecosystem), data collection and analysis through cross-departmental teamwork and development in high-growth organizations.
Innovative CFO reimagining how finance teams drive growth, profitability, and operational excellence throughout the organization.
Visionary leader with 20+ years of quantifiable successes in demanding environments. Continuously driving growth and profitability with sophisticated reporting and analysis to develop and deliver actual results. Accustomed to entrepreneurial cultures, beating budgets and deadlines, and using technology to deliver meaningful and actionable analysis. I possess strong communication and leadership skills which I use to develop collaborative high-performance teams that provide results which exceed corporate objectives.
Specialties: Superior computer proficiency. Industry experience in commercial real estate, FinTech, SaaS, digital media, advertising, professional services, pharmaceuticals, software, hospitality, retail, e-commerce, education, not for profit, government, and consumer goods.
Digital Transformation Lead @ Finastra | Driving Digital Innovation
Having worked in the Digital space for over 15 years, I'm passionate about delivering digital transformation solutions that enhance customer experience, overcome operational challenges and improve business performance.
As the Digital Transformation Lead at Finastra, I am responsible for developing the digital strategy for our Partner Ecosystem team, which provides software solutions to over 9,000 financial institutions worldwide.
I have conceptualized, defined, and implemented the digital channels throughout the Partner Ecosystem, enabling our partners to access best-in-class functionality and services. I have also developed engagement strategies with our Partners, ensuring that they are engaged and loyal to our brand.
- Accomplished senior retail executive with deep knowledge and experience in multiple retail sectors and with the consumer packaged goods (CPG) industry with an intense focus on the customer experience.
- 30+ years in leadership positions in the US, Europe, and Asia with progressive experience in leading client relationships with CPG and retail businesses across SaaS, insights, loyalty and analytics, customer experience, strategy and marketing while delivering results against company goals, building strategies and executing plans, and frequently managing under uncertainty and leading through significant change.
- Proven results leading retail SaaS businesses, the retail marketing function, and solution selling across multiple continents.
- Strong leader, proven by leading through complex transformations and in high-growth businesses, leading both small and large (500+) teams including start-up’s, post-acquisition integrations, and in complex organization redesigns.
- Master communicator experienced at leading high functioning teams with high integrity and always leading by example. Successful in multiple roles across 3 continents, driven through tenacity, passion and detailed-planning and a highly productive work ethic.
- Two-time CEO, General Manager, SVP and VP of various business functions with full P&L responsibilities in excess of $75,000,000 annual revenues in start-up, high growth and established businesses.
- Accomplished at completing challenging organizational redesigns, leading through complex transformation, building start-up teams, synergy identification and delivery following merger and acquisition and co-leading a company sale to new PE investors.
- Global expertise across retail marketing, merchandising, and operations functions and through leading the solution practices for marketing service provider companies engaged in designing customer centric programs, CRM, and insights strategy while creating roadmaps to deliver multiple workstreams in transformational businesses. Practitioner at applying POS and 3P data to innovate for new retail solutions.
- Outdoor enthusiast and advanced-level mountain biker, alpine skier and hiker
Summary of strengths that delivers the results:
- Innovator and creative thinker to solve complex problems
- Sets a vision that inspires the team
- Builder of world class teams and capabilities
- Creates and executes a plan
- Collaborator
- People-oriented manager
- Results-driven
- Intuitive, thoughtful decision-maker
- Energetic and dynamic
- Incredible work ethic
Share this
Share to:
- or -
Copy the URL below and share to your favorite social platforms.
How it works
The shared link will allow the reader to click through to the final url for this piece, skipping the need to sign up or log in to engage with the content.