My philosophy for life and for marketing are the same. Do the right things right. In business, I have applied this to organic lead generation in both B2B & B2C markets for customers of all shapes and sizes, including multiple Fortune 100 companies. Outside of my work, I’m a Christ follower, husband, and dad of 2 boys. I love boating, cycling, and SCUBA diving.
I don’t believe in strangers. If we don't know each other, I’d love to meet you!
After over 10 years in the digital marketing and media space, I am a marketer driven by results, innovation, and opportunity. As the owner and lead strategist of Crimson Park Digital, I bring my passion for performance to every client partnership, and apply targeted strategies backed by data and the human experience.
Subject Matter Expert in Email Deliverability | Growth at Mailmodo(YC S21 & Sequoia Surge) | Helping B2B & B2C brands have strategic & data driven conversations with their customers.
MarTech expert who can own the entire growth strategy for your D2C or SaaS company.
Read on (or DM) to know more about my work so far.
Content Curator for Everything SaaS @WebEngage | Ex- Netcore Cloud
Senior content writer with over six years of experience in conceptualizing and writing performance-driven content for varied channels like Social Media Marketing, Google Adwords, Quora, OTT platforms, Display Ads, Blogs, Email, Video Scripts, Website content, Marketing Collaterals, and Chatbot script. Also, adept in curating communication for business strategy proposals and other sales requisites. As a writer, I am always enthusiastic about learning new things and new writing styles and taking up new roles to enhance my skills and apply them for business growth.
Global marketing director and creative problem solver brings a fresh perspective to marketing that expand market share and reinforce brands. Has a solid background in strategic planning, partner marketing, ABM, building lasting relationships, managing teams, leading delivery of global programs and product launches on time and within budget.
Specialties:
- Planning & execution of integrated marketing campaigns
- Leading and building strong teams
- Delivering channel programs
- Creating campaigns & new product instructions
- Managing business relationships & strategic alliances
- Negotiating contracts
Listen to my podcast: Oracle Partner Perspectives https://partnerperspectives.libsyn.com/
Assistant Vice President and Executive Director | Career Strategist | Data Enthusiast | Dot Connector
I am a strategic thinker with interpersonal strength who works creatively with a client to meet both personal and institutional needs; liaise with any level of constituent with ease. Possess both academic and business acumen with creative lens for developing lifetime success and career strategy initiatives. Energetic, resourceful, responsive, and flexible, I am known for using data to assess areas for effectiveness and efficiency and then for transforming perceptions and ideas into tangible results, all with a keen eye for creating, standardizing, and annualizing programs and processes - not afraid to question the way things have always been done. A catalyst for growth, I am continually challenged by helping people of all backgrounds define and achieve their full potential through strong, loyal, and inspiring leadership.
Specialties: strategic everything - thinking, planning, & coaching, data collection & analysis, assessment - both programmatic and career, curricular and co-curricular program & process development, employer/alumni engagement and relationship cultivation, fundraising, staff development and leadership, event conceptualization and implementation, public speaking & presentation skills, fiscal management
A note to Yeshiva University students and alumni: In an effort to keep a manageable LinkedIn network, I currently only accept invitations from colleagues/alumni with whom I have business relationships and from students currently working or who have worked in the Shevet Glaubach Center. Please join me and stay connected through the Shevet Glaubach Center for Career Strategy and Professional Development LinkedIn Group.
CMO at Contentstack | Chief Member | GTM Strategist | Builder | Story Teller | Mentor | Advisor | Board Director
Software marketing executive with deep experience in scaling companies, driving revenue, and building high performing marketing teams for high-growth, global SaaS / Cloud enterprise software companies including Contentstack, NAVEX Global, Ellie Mae (acquired by Intercontinental Exchange NYSE:ICE), Saba, Jigsaw (acquired by Salesforce.com), Taleo (led marketing through IPO), Commerce One (led marketing through IPO), Netscape, Microsoft (MSFT), and IBM.
- CMO
- Marketing Strategy
- Corporate Branding & Positioning
- Corporate Communications
- Digital Marketing
- Demand Generation
- Product Marketing
- Field Marketing
- Partner Marketing
- IPOs
- Mergers and Acquisitions
- SaaS
- Enterprise Software
- FinTech
- MarTech
- HCM
- Platform
- Leadership
- Strategic Planning
- Building high performance Global Marketing Teams
Operations Officer at Epoch Education, Inc | Leader in Organizational & Structural Transformation | Communication Expert and Facilitator for ED&I and Belonging | Advocate for Inclusive Digital Strategy
Diversity, equity, and inclusion (DEI) were once considered obligations by many firms, given no more than lip service, with doubtful or non-existent impact on the bottom line. Susan Callender not only makes it her mission to demonstrate the dynamic value of DEI but has the real-world experience to prove it. As a respected business leader and consultant, she can claim what few business coaches can—clear results. She’s enabled multiple companies to achieve over $1 million in revenue since initiating her consultancy over ten years ago, but her most impactful decision came in 2019 when she accepted the role of Chief Operating Officer at Epoch Education, Inc. With Callender’s guidance, one of the foremost DE&B consultancies in the country achieved profitable growth despite the challenges of COVID-19.
Callender has built a career leveraging her experience as a corporate litigator and consistent success as an entrepreneurial investor and executive to serve as a mentor and guide to start-ups and emerging businesses. Her background provides the perspective and knowledge that it’s possible to embrace DE&B and use it as a clear competitive advantage.
Susan Callender believes that instituting a responsible culture of belonging is both motivational to employees and impactful to a company’s growth.
If you would like to know the strategies and get the tools to create more belonging in your organization reach out to us at Epoch Education and start the conversation.
CEO, Petaverse, Tiny Rebel Games | Co-Founder 2K Games | Building the next gen of virtual pets - your intelligent companion everywhere you live your digital life
Pets serve as a remarkable global connector, bridging geography, economic status, age, religion, and gender. The global pet market size was valued at $150.67 Billion in 2021.
Digital pets consistently rank among the most successful ventures that have driven user adoption of new technologies and hardware.
The current convergence of new technologies means a digital pet can now go with you everywhere you want to go, free of constraints.
We are building the 4th generation of digital pets - cloud based and capable of being brought across experiences which feature ChatGPT, AR, VR, Twitch integration and more. Nintendogs +++.
25 years in the game industry including co-founding 2K Games/2K Sports. I am now the CEO and co-founder of Petaverse Network / Tiny Rebel Games, which I launched with my longtime partner and collaborator, Lee Cummings. In January 2022, we closed $7 million in a seed round led by Fabric Ventures, in a round which included Liberty City Ventures, Animoca, Sfermion, CMT Digital, Spin Master, Fenbushi, and more. Our advisors include Kristian Segerstrale, Nick Button-Brown, Sebastien Borget, Perrin Kaplan, Terry Schussler.
Helping healthcare providers deliver great patient and employee experiences
Develops and inspires teams with navigating their digital transformation journey and achieving better experiences and intended business outcomes. Experience in high performance team building, innovation, sales, marketing, and program management for healthcare and large enterprises.
Chicago Booth MBA with honors. PMP Certified. UCLA Patient Advocacy Certification.
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