CMO @ Agorapulse ★ 2020 Top 10 SaaS Branding Expert ★ Voted Top 3 Marketer on LinkedIn ★ Top 50 Social Seller ★ Top 50 Sales Keynote Speaker ★ Award-winning Content Creator
Aggressive B2B SaaS Revenue Machine ► Comfortable in the board room, lunch room, and classroom ► Can quickly assess people, challenges, and opportunities ► Forthright with observations and recommendations ► Manages a budget better than a miser ► Passionate about mentoring people ► At ease in high stress, fast paced, or political environments ► Not afraid of making hard decisions ► Fanatical about process, metrics, automation and accountability ► Sarcastic
I am Aprimo born and raised - from intern to Marketing Manager. I am responsible for managing Aprimo's inbound marketing initiatives that help drive pipeline growth, including: 3rd party sponsorships, advertising and social media strategy, execution of Aprimo's annual user conference, and planning & attending industry and partner events.
My absolute favorite part of my job is facing, and ultimately conquering, the challenge of humanizing a B2B tech brand to deliver exceptional content experiences across every channel.
On a personal note, I love PEOPLE. Please feel free to connect and reach out regarding any and everything - I would be happy to hear from you.
Content Marketer at Optmyzr | B2B #SaaS 📈 Roots in consumer-focused content | Can talk all day about dogs & plants.
My interests are:
Gardening! Try watering a bunch of plants in the morning. You'll see.
Gaming - action and adventure, particularly.
Writing, I believe, is therapeutic. Sometimes I write just to de-stress from my writing job.
How to spot me in a crowd?
On most days, you'll find mud under my nails and fur on my clothes.
That's me in a nutshell.
My work experiences have allowed me to strengthen my abilities in event technology, event planning and logistics management. I am punctual and dependable being someone who you can count to show up and get the job done. I never shirk my responsibilities, and I’m always ready to step up and help out my co-workers. I make it a priority to learn all I can to improve what I know and what I can offer my employer. I think this is one of the personal attributes that sets me apart. Additionally, I pride myself on being organized, detail-oriented and a capable manager of my time.
15+ years of experience in digital messaging, with responsibilities that include leading teams with efforts that ensure emails and SMS are sent and delivered successfully and that messages sent are wanted messages, not spam or malicious. Showing that revenue and business goals can see more success when consumer data is protected and used properly is a passion of mine.
Meticulous Project/Program Manager with the ability to manage live online events while working with multiple internal teams and external clients to insure the high-quality and success of these multi-level programs. Experience in managing multiple business operations, such as sustaining client and vendor communications, navigating technical issues and implementing effective business policies and procedures. Has a mindset for technical details and company process, including creating process documents and training coworkers on new procedures. Specializes in developing and nurturing productive internal and external client and vendor relationships.
Core Qualifications and Skills
• Highly experienced with all facets of client relations and customer service
• Excellent communication with vendors
• Ability to successfully manage multiple projects
• A mindset for process and implementation
• Applies creative problem solving
• Sound knowledge of report generation related to client activities
• Utilizes positive attitude and strong listening skills to motivate coworkers
• Tech savy and computer literate
• Strong oral and written communications skills
• Proficient in the use of MS Office applications including Excel and PowerPoint
• Knowledgeable with programs such as Photoshop, Dreamweaver and various Content Management Systems
• Strong oral and written communications skills
• Adept at maintaining diplomacy in challenging situations
• Proven ability to plan, organize, and implement new business practices and procedures
• Strong reading and math skills
Senior Management Executive in Product and Strategy
I am a passionate and solution-driven Leader in Product and Project Management with over 10 years of experience within the digital media space. Over the course of my career I demonstrated excellence in managing diverse groups of distributed teams, provided strategic directions for product lines and departments, and made significant impact on company revenue. With deep understanding of technology and human nature I pride myself on empowering teams to achieve their best potential and build products that matter.
Product Marketing, Go-to-Market, Messaging & Positioning, Content Marketing, and Sales Enablement to drive growth and value for customers.
I am seasoned marketing leader and builder passionate about connecting your customers and products with unique positioning, messaging and GTM strategies to create awareness, accelerate revenue, and grow adoption.
I have engaged with Data, AI/Analytics, CX/Customer Service, and IT buyers and have designed and executed several category, product, and service launches to drive interest, consideration, adoption, retention, and advocacy.
I firmly believe customer buying cycles are self-driven, fluid, and demanding, and I have strived to develop a clear, consistent, and compelling product-market fit for them. I have ruthlessly prioritized taking a customer-first approach to create a unique value proposition and to set our offerings apart from our competition.
In an environment where customers wield growing buying power, I have a proven track record of producing meaningful messaging, content, and campaigns, while engaging customers through different channels, at each stage of their buying journey.
I have enabled marketing, sales, partner, and customer success teams to drive both PLG and PLS hybrid motions and help them understand the value of the product, how to communicate that to customers, and what outcomes it can drive.
Besides all things related to products and growth, I love getting to know different cultures, learning new skills, solving challenging problems, and staying active.
Areas of Expertise:
Business Domains: Product Marketing │ Go-to-Market Strategy │ Content Marketing │ Positioning and Messaging │ Marketing Campaigns & Demand generation | Partner Marketing │ Sales Enablement │ Product Launches │ Competitive Intelligence and Market Research │ Public Speaking │ Industry Analysts and Media Relations | Thought Leadership | Portfolio/Category Launches and Themes | Marketing Planning & Performance Metrics
Technology Domains: Artificial Intelligence | Conversational AI | Digital and Voice Assistants / Chatbots and Voice bots | CCaaS and Customer Experience | GPT, LLMs and Generative AI | Text Analytics | Data Management | DataOps and MLOps | Cloud Native Services | Business Intelligence and Analytics | Hybrid/Public/Private Cloud Deployments | Data & Analytics Architecture | Machine Translation, Speech Recognition and Speech Synthesis
Besides reaching out via LinkedIn, you can also follow me on Twitter @Tapan_Patel.
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