We Produce Podcasts for B2B Brands | Creative Content Lead @ Sweet Fish
I’m a young professional who loves Jesus, people, and good stories.
I also love marketing. I’m on a journey to find the most effective way to build out our employee advocacy program at Sweet Fish Media, and I also make a lot of silly TikTok videos 😆
Follow me for actionable insights on:
👉 Employee Advocacy
👉 Social Media
👉 B2B Marketing
CEO of Customer Camp // Stop Guessing. Market Smarter.
Do you know *exactly* which customers to target and what fuels their buying decisions?
If not, growth will always feel painfully slow.
I can help.
Hey, I’m Katelyn Bourgoin. I'm a marketer by trade and a 4X founder by choice. My specialty is helping growth-hungry teams figure out what triggers customers to buy so they can market smarter.
I've been called an "influential entrepreneur" by Forbes and named as one of the "top 20 wonder women of SaaS marketing and growth." I’ve run my own branding agency—reeling in clients like Target and Holiday Inn—built and sold a restaurant consulting business in under 2 years, and founded a VC-backed tech company that Inc. Magazine once called “the next LinkedIn” (spoiler: that last one didn’t quiiiiiiite go as planned).
Over the years, I’ve been featured in Forbes, Inc., USA Today, HuffPost, CBC, CTV, Bustle, and more. That's my professional highlight reel... but what does any of it really mean? And why should you give a damn?
Well, it means that I've been in the game long enough—and made enough mistakes along the way—that I know some stuff. I founded Customer Camp because I was sick and tired of watching smart people struggle. We help teams to focus on what matters most, yet is often neglected: deeply understanding their customers.
After all... whoever gets closer to the customer wins.
Senior Director of Systems & Insights @ Pavilion, Rev Tech Expert & Growth Advisor
- Recognised revenue technology, sales strategy & revenue operations expert
- Accomplished analyst with experience driving strategy from found insights
- Experienced multidisciplinary project manager across systems implementation, solution engineering, data analysis, consultancy & change management
- Career Salesforce power user with 8 years as Salesforce system owner & administrator
- One of the top Trailhead Triple Star Rangers - 480 badges and counting!
It took me a while to figure out what I wanted to do with my life, I learned from all of my roles and took the best parts of them forward with me. Now, I find myself in my most successful and enjoyable role, Marketing Operations.
The work I do fills me with passion, and that's clear in my what I deliver. Starting with humble data cleaning, now I am able to maintain, improve and automate data processes that yield some of the best results in the industry.
Being able to build from scratch a incredibly complex Click to Chat system (Qualified) on a website that spans the globe, and every vertical you can think of, all that and still deliver results well above benchmarks.
Growing, developing and training prospecting outreach performance in Salesloft, becoming the go to expert within a quarter of a billion turn over company fills me with pride.
I have explored all aspects of Operations, including the dreaded word "Budget". Not only have I tackled them, I've exceed expectations every time.
I am a technical and analytic person who enjoys challenges and situations that may test my skills and my capacity to quickly solve different scenarios or problems.
I am passionate about process improvement, efficiency and effectiveness in information management for proper business decision making.
Currently, I am interested in continuing to add experience at an international
level that allows me to handle greater responsibilities. I am motivated by
collaborative leadership, since I am characterized by a receptive and
open mind to new things, always offering my best disposition and effort. I am a quick learner, always open to the constant changes that we deal with in our daily jobs.
CEO & Founder @ AppMarket Media - Technology Company & Digital Performance Agency founded in Uruguay, committed to providing strategic online advertising solutions to clients all over the world.
CEO & Founder @ Silicon Plant 🔋 - Smart Energy Company
Constantly innovating in an "ever-changing Industry"
Creating "Technology for Digital Advertising"
Interested in anything with an Engine!
Investing, Stocks & Crypto!
Renewable & Sustainable Energy 🔋
Always down for good Sushi or Sunday Asado!
Basically: Technology, Cars & Good Food!
Lead Customerscore.io. Also experienced Product Manager specializing in data-driven 📈 monetization and growth 🚀 strategies for SaaS businesses
Experienced Product Manager with a demonstrated history of working in the SaaS industry.
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