I’m a young professional who loves Jesus, people, and good stories. I also love marketing. I’m on a journey to find the most effective way to build out our employee advocacy program at Sweet Fish Media, and I also make a lot of silly TikTok videos 😆 Follow me for actionable insights on: 👉 Employee Advocacy 👉 Social Media 👉 B2B Marketing

Do you know *exactly* which customers to target and what fuels their buying decisions? If not, growth will always feel painfully slow. I can help. Hey, I’m Katelyn Bourgoin. I'm a marketer by trade and a 4X founder by choice. My specialty is helping growth-hungry teams figure out what triggers customers to buy so they can market smarter. I've been called an "influential entrepreneur" by Forbes and named as one of the "top 20 wonder women of SaaS marketing and growth." I’ve run my own branding agency—reeling in clients like Target and Holiday Inn—built and sold a restaurant consulting business in under 2 years, and founded a VC-backed tech company that Inc. Magazine once called “the next LinkedIn” (spoiler: that last one didn’t quiiiiiiite go as planned). Over the years, I’ve been featured in Forbes, Inc., USA Today, HuffPost, CBC, CTV, Bustle, and more. That's my professional highlight reel... but what does any of it really mean? And why should you give a damn? Well, it means that I've been in the game long enough—and made enough mistakes along the way—that I know some stuff. I founded Customer Camp because I was sick and tired of watching smart people struggle. We help teams to focus on what matters most, yet is often neglected: deeply understanding their customers. After all... whoever gets closer to the customer wins.