Strong background in Marketing and Product Development (multinational companies, start-ups, scale-ups), with deep understanding of Asian and European markets. Trilingual (English, French and Vietnamese), experienced in and driven by Consumer insights, Product development and Operational excellence in building new products and managing projects across different markets.

Key Competencies: - Social Media - Online Marketing Strategy & Campaign Management - Google AdWords / Paid Search - Google Analytics - Search Engine Optimisation - Project Management - Information Design / Usability - CMS Training - Copywriting - Technical Writing - Web Content Development Major clients/projects: University of Canterbury (www.canterbury.ac.nz) Social Media Editor. Managing the University of Canterbury's official social media channels, including content creation and sourcing, issues management, coordinating campaigns, analysis, moderation and strategy. Ruapehu Alpine Lifts (www.mtruapehu.com) Account Manager (for 7 years); production of monthly Google Analytics key metrics and marketing strategy reports; Google AdWords campaign management for all major season pass campaigns; project manager for 3 website redesigns, as well as the production of their iPhone/Android app. Google Partners Initiated Cabbage Tree Creative's Google Partners accreditation - including a program to up skill all online marketers in Google AdWords and gain certifications. Website Usability Large scale website usability projects for Te Puia and Bay of Plenty Tourism. These included Expert Reviews and User Testing. Social Media Social media campaign management for a number of large clients including Interflora, Visit Ruapehu, Pacific Horizon and Ruapehu Alpine Lifts. Content Creation Content creation and editing for a number of large clients including Kiwi Care, Ruapehu Alpine Lifts, and Destination Queenstown. Technical Writing Co-author of the Cabbage Tree Creative 'Complete Online Marketing Suite' - a suite of 5 guides covering the basics of online marketing. Technical writing for a number of user guides including the Cabbage Tree Creative (Thrive) and Powerfront Content Management Systems.

𝗣𝗮𝘀𝘀𝗶𝗼𝗻𝗮𝘁𝗲 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁 and 𝗖𝗵𝗮𝗻𝗴𝗲 𝗔𝗴𝗲𝗻𝘁 who writes, speaks, teaches, and practices her craft everyday! As an accomplished software architect, engineer, and DevSecOps advisor, I've worked across commercial and government clients. Understanding complex problems and working to deliver mission/business value at the speed is what drives me. 👇Find out more👇 As a long-time advocate for diversity in technology, I am helping to narrow the diversity gaps as a mentor, sponsor, volunteer, and friend. Much of my time is invested as a Senior Principal in MITRE Corporation’s Advanced Software Innovation Center; joining in 2019 after nearly 13 years as a Chief Architect with Deloitte Consulting. 𝙒𝙖𝙡𝙠 𝙩𝙝𝙚 𝙬𝙖𝙡𝙠 𝙖𝙣𝙙 𝙩𝙖𝙡𝙠 𝙩𝙝𝙚 𝙩𝙖𝙡𝙠: you see, I'm just as passionate about mentoring and training as I am about delivering valuable software! I love community and knowledge building with my teams, my clients, and the next generation of technologists by guest lecturing at universities, leading working groups, and sharing experience stories. I use my podcast, 𝗥𝗲𝗮𝗹 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝗶𝘀𝘁𝘀, to drive diverse thinking exploring origin stories of folks leading todays disruptive technology. Another avenue for mentoring and community building is as a contributing journalist and Podcaster with 𝗜𝘁'𝘀 𝟱𝟬𝟱! 𝗗𝗮𝗶𝗹𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 (part of The Sourced Network). I publish, speak, and blog to get the word out and am a featured speaker and panel moderator at industry events. I hold certifications from Microsoft , AWS, DevOps Institute, PMI, Scrum Alliance, and the Software Engineering Institute (SEI).

CEO & Cofounder at Obsesh, sportstech platform. With two decades as a Chief Marketing & Product Officer scaling tech giants like Home Depot, Best Buy, Monster, Beats and GoPro, I’ve led the incubation and scaling of iconic consumer brands and marketplaces that transform industries. Board member, startup junkie, lifelong athlete, global business leader, and mentor. I enjoy building brands and solving problems that matter.

Most people would experience their midlife crisis, well, midlife. They would sit behind a desk for near decades then feel a yearning to explore their more creative side of life. Cue the dramatic career path change from accountant to the next contestant on MasterChef! Not me. I did things a little differently. I started out binge watching MasterChef Australia believing I would be living the life missing that ol’ midlife crisis by becoming a chef straight away. But jokes on me! My passion for the kitchen did not extend as far as being in that heated pressured environment for hours on end. Instead, I chose to head out to look for a desk job so that I may enjoy my kitchen at my own relaxed pace. It started off with me selling myself on Gumtree and being found for my first receptionist job at Roux Airconditioning where my skills were developed and I grew into the position as Service Manager where I successfully managed the multiple service and repair teams, keeping homes and offices of Greater Durban cool. Feeling up for a bigger challenge, I then became Project Lead Administrator for the AB-In Bev team at Bothma Branding Solutions. Here I am involved in AB-In Bev’s national project to upgrade their taverns. This annually run multi-million-rand project has allowed for me to grasp my aptitude of organisation and planning and unleashed my inner nerd as I am able to work daily on Excel. I dissect, cost, develop and track during the project from inception through to its completion and pride myself on my accurate data keeping. So now that I have my desk job, I can focus on using my creativity in my own time baking cakes and decorating cookies.

It’s frustrating and confusing isn’t it, knowing that you’re brilliant at what you do, or you have a wonderful product that you truly believe in, but you’re not quite sure what to do when it comes to marketing or networking? This is even worse when your competitors are winning business that could be yours just because they have their marketing on point. Having a workable and actionable marketing strategy that suits your business goals and budget is crucial for small business owners. Even if you don't want to grow your business, you can still boost your marketing success. Marketing and networking is a daunting prospect for many small business owners and professionals like you. So, you are not alone! I'm here to help you connect with the right people and reach out to your target market in the right way. I can help you master marketing, rev up referrals and become a networking ninja. You can get the results you've always dreamed of. Have you ever wondered why some people excel with marketing and networking and others don’t? Don't worry about that because I have the formulas for your marketing success. I’m an award winning: ⭐️Marketing Consultant ⭐️Marketing Mentor ⭐️Business Match Maker ⭐️Networking Trainer ⭐️BoB Clubs NW Networking Groups You could be like James Goulding, Director of Binary Plus Training, who trebled his turnover within 6 weeks of working with me. Or, like outsourced FD and former Football Club CEO, Pam Duxbury, who closed 4 big client contracts within 5 weeks of attending my networking training workshop. Pam said, "I never would have these new long-term clients if I had not used the skills, you taught me". You simply must get the foundations right before you can build your customer base and business plans. That is why I love what I do - I love to help people win more business than they ever thought possible. I run my own BoB Clubs Northwest networking groups, which you're welcome to visit. Don't worry if you're already doing other networking. That's okay because I can still work with you. Wouldn’t it be great to start bringing in more business and start smashing your business goals and sales targets? There's lots of fabulous FREE resources on my website, including blogs, radio interviews with business owners, book reviews and podcasts. My weekly Be Better With Tracy Heatley podcast may be useful too. Feel free to contact me for an informal chat on 07812076946 to see if we're the right fit for each other, send me a direct message, or contact me via my website at www.tracyheatley.com Your time is now!